Marketing Bachelor of Business Administration (BBA)

Enter the Creative, Fast-Paced World of Business with a Marketing Degree

Marketing equips students with the skills they need to succeed in the professional world. By providing a background in areas such as sales, advertising, and retailing, a Marketing degree from Marywood will launch the student into a successful career in marketing.

Along with the other business requirements, the marketing major is introduced to concepts including marketing research, marketing management, and international marketing.

The completion of 63 semester hours in Business and Managerial Science is required (27 major specific).

9 credits of general management courses

Top Employers

  • Advertising/ Marketing Agency
  • Social Media Companies
  • Private Companies
  • Non-profit Organizations

Top Career Paths

  • Marketing Director
  • Marketing Manager
  • Business Analyst
  • Media Marketing Planner

Dig Deeper Into the Program Details

Undergraduate Admissions Requirements

  • Completed application
  • Official transcripts
  • Letter of recommendation
  • Official SAT and/or ACT test scores (Marywood is test optional)
  • Essay (optional)

Visit Admissions

McGowan Center for Graduate and Professional Studies

The McGowan Center is home to the School of Business and Global Innovation. The building has state-of-the-art classrooms and computer labs.

Wall Street West Financial Lab

In 2008 a classroom in the McGowan Center was renovated into a real-time business lab. Complete with a constant stock ticker, 20 new computers, and up-to-date financial software; the new business lab helps students get the knowledge they need for the financial workforce. Also, the high-tech lab works hand-in-hand with the student-run portfolio, the Pacer Investment Fund. The Pacer Investment Fund provides students with a solid knowledge of dealing with a stock portfolio. Students deal with actual money from investors and track their stocks. Along with handling real money, business students also have to observe the performance of the investor’s stock.

The front of the McGowan Center with a metal fence serving as a railing over an edge

McGowan Center for Graduate and Professional Studies

1201 University Avenue
Map & Directions

The McGowan Center for Graduate and Professional Studies, located on the corner of University and North Washington Avenues, contains classrooms and related clinical/professional space for Communication Sciences and Disorders, Psychology and Counseling, Education, and Business students. Market Marywood is also located here.

Learn More  |  Take a Virtual Tour
A classroom with the stock market displayed on the wall

McGowan Center Classrooms


Map & Directions

The McGowan Center for Graduate and Professional Studies, located on the corner of University and North Washington Avenues, contains classrooms and related clinical/professional space for Communication Sciences and Disorders, Psychology and Counseling, Education, and Business students.

Learn More

Morris K. Udall Scholarship

The Udall Foundation seeks future leaders across a wide spectrum of environmental fields, including policy, engineering, science, education, urban planning and renewal, business, health, justice, and economics. The Foundation also seeks future Native American and Alaska Native leaders in public and community health care, tribal government, and public policy affecting Native American communities, including land and resource management, economic development, and education.

View Scholarships

View Tuition Rates

Speicher, Dr. Christopher J
Bio
Comstock, Dr. Arthur B
Bio
Courtright, Robert J
Bio
Davis, Noah
Bio
DelSole, Ramona M
Bio
Doolittle, Kenneth J
Bio
Dumdum, Dr. Uldarico B
Bio
Durkan, Patricia H
Bio
Florovito, Brianna M
Bio
Haran, Christopher J
Bio
Kania, Stanley J
Bio
Kilgallon, James Leo
Bio
Law, Dr. Monica L
Bio
Legath, Michael W
Bio
Lipinski, Dr. Charles J
Bio
Lou, Hongyang
Bio
Marcin, Atty. Frank A
Bio
McDonald, Joseph A
Bio
McDonald, Robert W
Bio
McNally, Kristen E
Bio
Nestico, Anthony J
Bio
Nguyen, Lori J
Bio
O'Brien, Terrance N
Bio
Ozcan, Dr. Kerimcan
Bio
Pahoski, Christopher M
Bio
Powell, Dr. Loreen
Bio
Reilly, Alyson Cathryn
Bio
Ross, Joseph P
Bio
Speicher, Emily A
Bio
Tuzze, Jenna Kraycer
Bio
Washo, Dr. Amy
Bio
Wilce, Marygrace M
Bio
Zayac, Theodocia Lawless
Bio
$VTLSERVLET_UR
80+ opportunities for you to find the right fit with 50+ undergraduate degrees and 30+ graduate and certificate courses.

From #DayOne, Marywood is here for you each step of the way.

Request Information

Loading...

Latest Program News & Events

Admissions Calendar