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Bachelor of Arts in Multimedia Communication - Digital Influencing (BA)
- Multimedia Communication
- Insalaco School of Visual & Performing Arts
- Reap College of Creative and Professional Studies
Fully Accredited
Marywood University is accredited by the Middle States Commission on Higher Education (MSHE). / ADDRESS / 3624 Market Street, 2nd Floor West, Philadelphia, PA 19104. | Phone: (267) 284-5000
Master the Feed: Study Digital Influencing at Marywood
Up your social game with our comprehensive Digital Influencing track in the Multimedia Communication degree program. This track is your ticket to becoming a master social media content creator, whether you’re interested in working in journalism, advertising, digital marketing, or any other industry in need of professional social content creators. Our curriculum is meticulously designed to equip you with the versatile skills and in-depth knowledge necessary to craft messages that will move audiences to action and prepare you to excel in various roles of social media, including content creation, strategy, and management.
At Marywood, we understand the importance of individual attention, which is why we maintain a 13:1 student-to-faculty ratio. This ensures you receive the guidance and mentorship necessary to become a master of social media production. As a Multimedia Communication major, you’ll develop a wide array of skills, setting the foundation for a successful career in social media, television, media management, film, production, and beyond.
Engage in hands-on learning from the start by contributing to Marywood's vibrant on-campus media outlets, including VMFM-91.7, TV-Marywood, Marywood Films, and The Wood Word. Students can also start their own podcast using Marywood’s Podcasting studio and digital influencing suite. These platforms offer you a real-world experience in a controlled educational environment, allowing you to hone your skills in various aspects of digital media production.
Marywood has absolutely changed my life! This university has allowed me to combined all my interests, hobbies and passions into an academic program that is perfect for me. Here at Marywood I have grown in so many ways I did not even realize were possible. I love the wide range of possibilities to grow in my academic life, my personal life and my spiritual life. I am incredibly grateful for the ability to grow and thrive in such a nurturing environment. I feel greatly prepared for the future because of the advising I have received here at Marywood and I am truly proud to be a part of the Marywood community.
Elizabeth Adams '25 Read All Testimonials
Outcomes & Opportunities
Top Employers
- Digital Marketing Agencies
- Social Media Companies
- Media/News Companies
- Self-Employment
Top Career Paths
- Digital Content Creator
- Social Media Editor
- UX Strategist
- Digital Strategist
Dig Deeper Into the Program Details
If you have any questions about this program, we're here to help.
Undergraduate Admissions Requirements
- Completed application
- Official transcripts
- Letter of recommendation
- Official SAT and/or ACT test scores (Marywood is test optional)
- Essay (optional)
Marywood Podcast Studio
Located in Marywood University’s Learning Commons, the podcasting studio allows students to create audio/visual podcasts using state-of-the-art equipment. Podcasts are shared digitally and sometimes broadcast on our campus radio station, 91.7 VMFM.
Digital Influencing Suite Coming Soon!
Podcast Studio
Map & Directions
Located in the Center for Multimedia Communications, the Podcast Studio is used by students and faculty to host podcasts with special guests
Learn More
Scholarships
Morris K. Udall Scholarship
The Udall Foundation seeks future leaders across a wide spectrum of environmental fields, including policy, engineering, science, education, urban planning and renewal, business, health, justice, and economics. The Foundation also seeks future Native American and Alaska Native leaders in public and community health care, tribal government, and public policy affecting Native American communities, including land and resource management, economic development, and education.
Tuition
View Tuition RatesMarywood University faculty are prepared to provide students with the best learning experience possible.
- School Director (Co-Director)
- Multimedia Program Coordinator
- Associate Professor
- llwotanis@marywood.edu
- 570-348-6211 x2576
- Assistant Coordinator of Broadcast Operations (10 Mnth)
- jdonnelly@marywood.edu
- 570-348-6211 x2635
Students are prepared for careers in the rapidly expanding social media field, which includes digital content curation and production, digital marketing, and digital influencing. Students will learn multiple facets of content creation, from video production and editing, and writing for social media, to how to persuade audiences, and how to track and measure the reach of their messages. Students also are equipped to work in PR and marketing divisions in a variety of industries as well as to be self-employed. Students practice leadership skills, media performance and content creation at student-managed radio and television stations, an online news source, and film production club.
Digital Influencing Track Requirements (15 credits)
In addition to the Multimedia Communication program core requirements, students must take an additional 15 credits in the following.
Digital Influencing Track Courses
|
COMM 344 |
Writing for Social Media |
3 |
|
COMM 420 |
Digital Stories |
3 |
|
COMM 443 |
Digital Analytics & Measurement |
3 |
COMM elective OR ART 241 |
Digital Design |
3 3 |
COMM elective OR PSYC 410 |
Social Psychology |
3 3 |
80+ opportunities for you to find the right fit with 50+ undergraduate degrees and 30+ graduate and certificate courses.
From #DayOne, Marywood is here for you each step of the way.
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Fully Accredited
Marywood University is accredited by the Middle States Commission on Higher Education (MSHE). / ADDRESS / 3624 Market Street, 2nd Floor West, Philadelphia, PA 19104. | Phone: (267) 284-5000