Academic Programs of Study

Public Relations and Image Management

Bachelor of Arts (BA) in Multimedia Communication

  • Leadership roles in Public Relations Student Society of America Chapter
  • Learn how to build bridges between organizations and the public
  • Hands-on experiences with PRSSA

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Public Relations and Image Management at Marywood

Study one of the fastest growing fields of communication! Learn how important a degree in communication is to our growing media economy. With a specialization in Public Relations and Image Management from Marywood University, you’ll learn how critical thinking, theory, speaking, and writing skills can build bridges between organizations and the public.

Marywood provides hands-on opportunities to learn in our computer labs and media production suites, as well as opportunities to serve in a leadership capacity for our campus chapter of the Public Relations Student Society of America (PRSSA).

Take your first step toward a rewarding career in Public Relations!

More About This Degree

Our Center for Multimedia Communication provides media tools necessary to publish an online newspaper; direct, product, shoot, or edit video and audio programming; create and publish a PR newsletter; work as on-air television or radio talent; create virtual sets; produce short films; manage social media accounts; broadcast live sporting events; and much more.

VMFM 91.7

Our award-winning, on-air and online radio station licensed by the FCC, staffed, managed, and operated by students.

The Wood Word

Work on the University's award-winning online news source in our newsroom equipped with 16 Macs, Apple’s Final Cut software, Adobe Suite, and all the tools of the trade you will need to put out the latest greatest news.


Join the student staff to direct live and taped programming via regional facilities of Comcast Cable and on the web. With the latest audio and video production tech and capabilities, the sky, or rather the green screen, is the limit.

Plus seven audio and video editing suites and a newsroom, all fully-equipped with Mac-based technology and industry-standard software!


Undergraduate Admissions Requirements

  • Official SAT and/or ACT scores
  • Completed application
  • Essay
  • Official transcripts
  • Letter of recommendation

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Requirements -- All Majors

The following courses are required for all Communication Arts students, in Advertising/Public Relations, Digital Media, and Broadcast Journalism (23 credits):

COMM 101 Dynamics of Speech Communication 2
COMM 112 Communication Theory
COMM 115 News Writing
COMM 130B First-Year Practicum
COMM 230A and B Communication Arts Practicum
COMM 130C Video Production I 1
COMM 233L Video Production I Lab 3
COMM 330A and B Practicum in Digital Media Broadcast and Production 
COMM 336 Broadcast Newswriting
COMM 430A or B Practicum in Digital Media Broadcast and Production 
COMM 451 Coordinating Seminar in Communication Arts

Note: Seniors must take 430A or 430B during the semester in which they are not registered for COMM 451.