Marketing Bachelor of Business Arts (BBA)
Fully Accredited
Marywood University is accredited by the Middle States Commission on Higher Education (MSHE).
The Bachelor of Business Arts (BBA) in Marketing is accredited by the the Accreditation Council for Business Schools and Programs (ACBSP).
Enter the Creative, Fast-Paced World of Business with a Marketing Degree
Marketing equips students with the skills they need to succeed in the professional world. By providing a background in areas such as sales, advertising, and retailing, a Marketing degree from Marywood will launch the student into a successful career in marketing.
Along with the other business requirements, the marketing major is introduced to concepts including marketing research, marketing management, and international marketing.
The completion of 63 semester hours in Business and Managerial Science is required (27 major specific).
9 credits of general management courses
![General Management: GR — Alexa, 20 [ GENERAL ] photo](/dA/b4802c76a6/image/Alexa Pavuk.jpg/600w/99q)
I love the sense of community that Marywood offers. The faculty and students I have encountered during my time here were extremely supportive and encouraging. The courses I took continually challenged me, giving me the necessary knowledge, skills, and experience needed to confidently work in my field.
Alexa Pavuk '20 Read All Testimonials
Outcomes & Opportunities
Top Employers
- Advertising/ Marketing Agency
- Social Media Companies
- Private Companies
- Non-profit Organizations
Top Career Paths
- Marketing Director
- Marketing Manager
- Business Analyst
- Media Marketing Planner
Dig Deeper Into the Program Details
McGowan Center for Graduate and Professional Studies
The McGowan Center is home to the School of Business and Global Innovation. The building has state-of-the-art classrooms and computer labs.
Wall Street West Financial Lab
In 2008 a classroom in the McGowan Center was renovated into a real-time business lab. Complete with a constant stock ticker, 20 new computers, and up-to-date financial software; the new business lab helps students get the knowledge they need for the financial workforce. Also, the high-tech lab works hand-in-hand with the student-run portfolio, the Pacer Investment Fund. The Pacer Investment Fund provides students with a solid knowledge of dealing with a stock portfolio. Students deal with actual money from investors and track their stocks. Along with handling real money, business students also have to observe the performance of the investor’s stock.
McGowan Center for Graduate and Professional Studies
1201 University AvenueMap & Directions
The McGowan Center for Graduate and Professional Studies, located on the corner of University and North Washington Avenues, contains classrooms and related clinical/professional space for Communication Sciences and Disorders, Psychology and Counseling, Education, and Business students. Market Marywood is also located here.
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McGowan Center Classrooms
Map & Directions
The McGowan Center for Graduate and Professional Studies, located on the corner of University and North Washington Avenues, contains classrooms and related clinical/professional space for Communication Sciences and Disorders, Psychology and Counseling, Education, and Business students.
Learn More
Latest Program News & Events
Admissions Calendar
Fully Accredited
Marywood University is accredited by the Middle States Commission on Higher Education (MSHE).
The Bachelor of Business Arts (BBA) in Marketing is accredited by the the Accreditation Council for Business Schools and Programs (ACBSP).
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