Campus Website Manual

Everyone with access to the marywood.edu domain, subdomains, third party web applications, and any sites that are part of university must be familiar with and must follow best practices to ensure compliance with the ADA and other accessibility regulations.

Why Create Accessible Web Content?

• to improve the lives of people with disabilities (human-centered motivations)
• to attract a wider audience or consumer base (marketing or economic-centered motivations)
• to adhere to the law and avoid negative publicity (public relations and punishment-centered motivations)

source: webaim.org/articles/pour

Web Content Accessibility Guidelines (WGAG)

• WCAG 2.1
• How to Meet WCAG (Quick Reference)
• Understanding WCAG 2.0 | World Wide Web Consortium

Content

WCAG 2.4.6: Understanding headings and labels | Google Slide Presentation

Links

Success Criterion 2.4.4: Link Purpose (In Context)

Images

WCAG 1.4.3: Visual Presentation of Text & Images

Documents

PDFs on the website must be accessible documents; non-accessible PDFs will be removed. Marketing department has final authority regarding appropriate document formats.

These pages include individual undergraduate/graduate programs of study pages and academic department pages.

Accreditation compliance is important and can be maintained via the below requests. Please submit any original documentation, emails. or links provided regarding the regulation. Accreditation info is placed on each individual program page and in the sidebar on Academic Department pages. View full list of accreditations.

Please allow one to two business days for a response, and at least five - seven business days for completion. Requests submitted directly to a member of the Marketing Department team will be directed to the Academic Pages Website Request Form. 

If a page update is appealed, the original or Marketing-approved page will be published during the appeal process.

Academic Pages Website Request Form

Guide for Updating Program Pages (PDF)

Emergency Requests

In the case of a web emergency (404 error, page is missing, accreditation citation, legal/policy mandate, ect.), please continue to submit the page link and needs via the general website request form with, noting the urgency.

Requests due to operational issues such as lack of approved CMS training, failure to plan for employee turnover or lack of a backup primary editor/content contributor do not constitute an emergency and will be processed accordingly.

The primary source document for the website is the Smart Catalog subdomain managed by the Registrar, found at: marywood.edu/catalog

To comply with official accreditation rules and regulations, all official course information should be pulled directly through a feed to Smart Catalog, which is maintained by the Registrar’s Office and accessed by Marketing & IT Departments. 

All academic programs (undergraduate/graduate degrees, certificates, minors, and courses) will reflect the official listing in the Marywood University catalog.

Smart Catalog - Standard Operating Procedure (PDF)

Out-of-Cycle Catalog Update Requests Form

Employee Listings and Bio Updates are managed by Human resources with colleague and smart catalog integrations.

WHAT CAN BE UPDATED?

• photo
• biography (can be copied and pasted into the field)
• publications
• office information
• phone information

*Forms must be submitted by the individual using their Marywood credentials.

Employee Bio Update Request Form How to Guide

Change of Name/Address

Submit a Master Schedule Change Request to Change a Faculty member on the Master Schedule.

Contact humanresources@marywood.edu if a staff or faculty member is showing on a webpage that is no longer employed.

Any edits or additions you may need for your web page is important to us.

Marywood's website is designed to act as an admissions tool, providing up-to-date, clear, and concise information for prospective as well as current students interested in exploring opportunities to further their professional and academic journey at Marywood.

Whether you need us to make a routine correction or provide guidance on how to better display the information that matters to your department and the students and prospects visiting your page, we'd like to help.

Web Help Requests

General website assistance requests for all pages and content sections must be submitted through the appropriate web request form. Please allow one to two business days for a response, and at least five - seven business days for completion. Requests submitted directly to a member of the Marketing Department team will be directed to the web campus manual found at: marywood.edu/campus-manual

If a page update is appealed, the original or Marketing-approved page will be published during the appeal process.

Emergency Requests

In the case of a web emergency (404 error, page is missing, accreditation citation, legal/policy mandate, ect.), please continue to submit the page link and needs via the general website request form with, noting the urgency.

Requests due to operational issues such as lack of approved CMS training, failure to plan for employee turnover or lack of a backup primary editor/content contributor do not constitute an emergency and will be processed accordingly.

Outsourced work note: Some departments may be able to make financial investments for web development needs. In the event of such contracts, all requests for proposals for website work must be approved by the Executive Marketing Director. If there is a dispute, the matter can be elevated to the *Web Governance Board.

General Website Request Form

Community stories are the most genuine way to join together to share the great things Marywoodians are doing. Submit your own story or request marketing support.

Resources & Tips for Submitting Requests

• Same-day service will not be guaranteed.
• Please include a written summary of your feature, and we will revise for best use when you submit your story. 
• Always spell check and double check any dates and times.  
• Use the attachment section to include high-quality graphics, references, or word docs.
• Please allow three weeks’ notice so we can properly plan your publicity. Note: Stories will be posted to appropriate web/social channels as identified by Marketing.

Submit News Update

SAMPLE STORIES

Sharing the profiles of our student, faculty, and staff are a fail-proof way for people to get to know you, your specialty, a program, or the good things Marywood students are doing.

Resources & Tips for Submitting Requests

• When writing your profile, consider the unique angle of the story. 
• 3-6 paragraphs is a good length for readers to digest. 
• Always include *images to help readers visualize the narrative. *Be sure you have the rights to use the images you upload and include caption and credit info where necessary.
• If you would like Marketing to reach out to develop a profile, please include the contact information for the person so we may do so.
• When referring a contact, it is also a good idea to check with the person that they would like to be contacted about a profile so they can anticipate the reach out for the initial interview. 

Submit Pacer Profile

Sample Profiles

Various feeds and softwares contribute to event content on Marywood.edu.

Admissions Calendar Feeds

Managed by the Marketing and Admissions Departments

Submit Event for Consideration

25 Live Events

Submit Event Listing

Various types of forms are used on Marywood.edu. The master forms page can be found at: marywood.edu/forms

Submit Form Listing Update

Types of Forms

• Prospect Student Forms
  • Admissions - Slate Forms (example)
  • Athletics - Front Rush (example)
• Giving Forms (example)
• University Tickets
• Freevo Forms
• Google Forms

The organization of elements on the homepage have been carefully considered and designed to appeal to the needs of prospective students. The overall layout will not be altered to feature short-term specialty content, including events, news or announcements. Specialty updates will only be featured via the events, news and social-media components designed explicitly for this purpose.

The homepage’s designated news, events and social media sections will prioritize content that appeals to prospective students and embody the Marywood brand. Marketing is the designated authority for choosing news, event, and embedded social media features on the homepage and throughout the site.

Submit News Update

Submit Pacer Profile

Submit Event Listing

Social Media Sharing

Alert Banner

In some instances an alert banner will display for University closings, delays, or emergencies. 

Additionally, a countdown/up banner notice may be utilized for special events. Banner use should not exceed a published time period of more than 2-weeks unless otherwise approved by the *Web Governance Committee. (*pending proposal) 

Managed by Marketing in consultation with the IT Department. 

Major projects and initiatives, such as site redesigns, significant content changes, special structures or tools placed on Marywood.edu and new site launches must be completed in partnership with the Marketing department. Your request will be reviewed by the Marketing leadership team according to department and strategic priorities. To initiate major projects, please submit the web request form.

Complex request or updates that conflict with the overall website strategy and goals will be subject to review by the *Web Governance Committee (proposal under review).

Request New Page or Integration

Daily Reporting

The Marketing Department manages the website's overall health through maintaining quality content, site speed, and search engine optimization. 

All content on the Marywood website must adhere to Marywood University web and editorial guidelines. The Marketing Team has full access to all areas of all areas of the Marywood website and has broad authority to oversee, edit and remove content that does not comply with these policies.

Working Web Team

Team meets weekly to continue general maintenance and new requests accordingly. 

Core Web Vitals metrics 

• Largest Contentful Paint (LCP): Measures loading performance. To provide a good user experience, strive to have LCP occur within the first 2.5 seconds of the page starting to load.
• First Input Delay (FID): Measures interactivity. To provide a good user experience, strive to have an FID of less than 100 milliseconds.
• Cumulative Layout Shift (CLS): Measures visual stability. To provide a good user experience, strive to have a CLS score of less than 0.1.

Types of Users

Community Users - General users and content stewards can contribute the following to Marywood.edu without being traditionally trained in dotCMS

Power Users - Trained users in the dotCMS platform and understand how features in a selected section are maintained and may connect to other sections of the site. Power Users can maintain general content sections within the CMS through a workflow process that ensures best practices are followed to maintain site health and regulations.

Super Users - Have access to most all website pages/content, and global features such as, header/footer navigation; contact cards; all widgets; profile/news streams; and specialty templates: ie: Academic Department Pages, Places, Directory & more.

The Marketing department is responsible for assigning and approving Power and Super User access to the the CMS (Content Management System). These users are responsible for remaining up to date on website best practices, accessibility guidelines, and changes to the approved CMS workflow process, and to complete additional training as needed. Since there are so many way to Community Users can contribute to the website through various content streams, Power and Super Users roles are limited.  

Approved CMS training must be completed before anyone is granted access to the Marywood University website.