Programs of Study

Marketing

Bachelor of Business Arts - BBA

  • Work in "marketing teams" 
  • Hands on practical experience
  • Experts from the field
  • Internships may lead to job offers 

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Marketing at Marywood

Marketing equips students with the skills they need to succeed in the professional world. By providing a background in areas such as sales, advertising, and retailing, a Marketing degree from Marywood will launch the student into a successful business career.

Along with the other business requirements, the marketing major is introduced to concepts including marketing research, marketing management, and international marketing. The completion of 63 semester hours in Business and Managerial Science is required (27 major specific).

More About This Degree


Chris Speicher, M.B.A., Ph.D.
Associate Professor
Marketing and Entrepreneurship

Kerimcan Ozcan, M.S., M.A., Ph.D.
Assistant Professor
Marketing
This is just a sample of our School of Business and Global Innovation faculty - see them all!

As we move from a 'production-oriented society' into a 'marketing-oriented society', careers in marketing are looking more promising than ever. With emphasis on quality and customer focus, more companies are looking for individuals who are able to understand the importance of a well-integrated marketing program. Upon graduation from Marywood with a degree in Marketing, you will be prepared for opportunities in a wide array of marketing, management, and retailing positions.

Lia

I am so happy that I have my dream job with my dream company.

I graduated from Marywood in 2018 with a degree in Hospitality Management and Marketing. I currently work for Marriott Hotels in Bethesda, MD as a Guest Experience Expert.  Marriott is one of the largest hotel brands in the world. My position includes checking guests in and out, answering any questions they have in person or via the phone, and doing anything I can to make their stay enjoyable.

I am so grateful that I am able to do what I love and that I have my dream job right out of college with my dream company. None of this would have been possible without all the experience and classes that Marywood had to offer. The small class settings allowed me to learn everything I needed in order to succeed at what I do now. I am forever thankful to Marywood and will always know that they are a huge reason why I am where I am today. 

Undergraduate Admissions Requirements

  • Official SAT and/or ACT scores
  • Completed application
  • Essay
  • Official transcripts
  • Letter of recommendation

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