picture of Dr. Passent Tantawi

Dr. Passent Tantawi

Passent Tantawi is Associate Professor of Marketing at the Graduate School of Business and Assistant Dean Cardiff Metropolitan University programs, Arab Academy for Science, Technology & Maritime Transport, Alexandria, Egypt. In 2008, she was awarded with distinction the Ph.D. from Brunel University, London, UK. Her main areas of specialization are consumer behavior & marketing communications. In 2010 to September 2015, she was the chairperson of the Media Management Department at the College of Management & Technology. In 2001, she achieved her MBA from the Graduate School of Business and she was the marketing coordinator at the marketing & international business department till June 2010. Current and previous publications include transformative consumer research, materialism, cause-related marketing, marketing communications, digital and social media marketing and branding.