Marketing: Editorial Guide


Use Webster’s Tenth Collegiate Dictionary and the Chicago Manual (fourteenth edition or higher) to check on capitalization of non-University-related words. Consult the “Academic Style” section of this guide for the capitalization of University-related words. Whether to cap a word depends on many factors, including the word’s position in a sentence and the word’s function.

Armed Forces/Military Titles

Full names of armies, navies, air forces, etc., are capitalized (U.S. Marine Corps, Royal Air Force, the British Navy, Army Corps of Engineers). The words army, navy, etc., are lowercased when not part of an official title.

See academic and administrative titles in the “Marywood University Information” section for guidelines on capitalizing titles with names. The same rules apply for military titles, with two exceptions: General of the Army and Fleet Admiral, which are capped to avoid ambiguity.

Astronomical Terms

Capitalize the names of stars, satellites, planets, etc. Capitalize Earth when it is used as the planet name; lowercase when it is used to mean soil or when it is used in a phrase such as the earth sciences.

Brand Names, Registered Trademarks

Brand names and registered trademarks are capitalized: Band-Aid; Kleenex; Xerox; Styrofoam; Frisbee; Velcro. Yet, whenever possible, use the generic term, such as bandage, tissue, photocopy.

Buildings, other Structure Names

Names of buildings, thoroughfares, monuments, etc., are capitalized: the White House; the Capitol (when referring to the U.S. Capitol building. All names of buildings on campus are capitalized.


Lowercase, even in campus names: Lehigh Valley campus, Pocono campus.

Class Years

It is University style to always capitalize the word “class” in reference to a specific year.

Kathleen Flaherty was a member of the Class of 1930.

Regina Magnotta Peters, was a team leader for the Class of 1968 Reunion Committee.

College Names within the University

Uppercase College when used as part of the proper name of a college; lowercase when used with the unofficial name of a college. Lowercase when used alone, whether it refers to a specific college or not.

                The Music, Theatre, and Dance Department is housed in the College of Arts and Sciences.

                Mark thought he would apply to a liberal arts college.

                Marywood University has three colleges within its academic structure.


The word commencement is lowercased when used in a general sense and in media release format. In formal University documents or publications, however, we capitalize the specific event and its related activities.

General: The commencement activities will include a social for families of graduating students.

Formal: Following the procession, Commencement begins at 1:30 p.m.

                The Commencement Weekend schedule is posted on Marywood University’s website.

Committee Names

In general, committee names are not capped. However, if lowercasing a committee name confuses readers, cap it.

Dean’s List

Always capitalize Dean’s List. It is a formal academic document.


Lowercase, unless it’s the first word in a contact line:

Tom considered his fax machine a good investment.

Contact Dr. Anderson at:

Phone: 123-555-6789

Fax: 123-555-2468

Federal, State

These terms are lowercase.

The program is awaiting state and federal funding.

G.I. Bill

Caps, periods on G. I., no space; cap Bill.

Musical Notes and Keys

For musical notes and keys, use Roman caps for major and Roman lowercase for minor. For clarity, use the words major and minor with the letters when naming keys.

One of Mozart’s best-known symphonies is in g minor.

middle C; key of G major; the D triad

Also, the music references op. and opus are lowercase.


Much like Commencement, the actual event or related events are capitalized in formal University publications, however, use lowercase for general references and news release format.

General: The orientation schedule may be revised this year.

Formal: Mary will be a student leader at this year’s Orientation Weekend.

Program Names

See fields of study, Marywood University programs in the “Academic Style” section.

Scientific and Medical Terms

See sections 7.101–7.124 of the Chicago Manual for guidelines on capping scientific and medical terms.

Seasons of the Year; Semesters; Holidays

The four seasons are lowercased. Semesters are lowercased. If a semester is paired with as specific year, it is capitalized (Spring 2019 Semester). Religious holidays are capitalized, as are most secular holidays.


A scholarly paper written to earn a graduate degree at Marywood University, whether at the master’s or doctoral level, is a thesis (not a dissertation). Plural: theses.

Titles of Departments and Administrative Areas

On first mention, use the full name of the department or administrative area and capitalize all words except prepositions. On subsequent reference, when only a partial name is used, lowercase.

The Department of Nursing assisted with clinic.

The nursing department often assists the University with community health outreach efforts.

Titles of Works

Cap all words except prepositions, unless the writer did otherwise or the style guide requires otherwise. See the Chicago Manual for a more complete listing of capitalization rules for titles. Also see the Chicago Manual for a complete explanation and more examples of italic/non-italic titles. The following are italicized:

  • book titles
  • brochures and pamphlets
  • movie titles
  • magazine and periodical titles
  • newspaper names
  • long poems
  • plays
  • paintings, drawings, sculpture, works of art
  • long musical compositions
  • TV and radio programs (continuing series)

Items that should be in quotation marks:

direct quotes; song titles; short poems; essays; television and radio programs (individual episodes); short story titles; article titles; parts of books (chapters or sections); conference titles.

In names of newspapers and magazines, the is in Roman type and lowercased, no matter how the newspaper refers to itself within its own pages.

I read the Scranton Times-Tribune and the Wood Word.


Board of Trustees: Capitalize on first mention; the board or the trustees thereafter.


University should be capped any time it refers to Marywood. Do not cap university if the reference is a general one, even if Marywood is in the same sentence.

Marywood University is an independent, comprehensive, Catholic institution.

Students leave for their winter break on December 21 and return to the University three weeks later.

Area residents value our university community.


It’s University-wide, hyphenated, but it’s statewide, nationwide, and just about every other “wide” spelled solid. If you want to investigate further, consult the Chicago Manual and the “Hyphens” section of this guide

University Publications

Italicize names of University publications that come out on a regular basis.

The next issue of Marywood Magazine will explore details about the new academic program.