Marketing: Editorial Guide
Marywood Brand Identity & Compliance Statement
How Text Fits Into the Marywood University Graphic Identity System
Marywood University is the official name of this institution. All content originating from the University should use this name. As an acceptable second reference, writers may use Marywood or the University.
When making historical references to the institution and when citing information about alumni who graduated prior to 1997, it is acceptable to simply use Marywood to avoid confusion between college and university designations. One of the few instances in which College would be used is within the text of Marywood’s history. However, if an alumna/us prefers using College in reference to her/his educational background,
Established Marywood University descriptive content should be included in some part of all publications in either a long, short, or one-statement format:
Long Format (863 characters, incl. spaces)
Marywood University prepares students to have a positive impact on society at regional and global levels while providing each student with the foundation for success in an interdependent world. Marywood University is coeducational, comprehensive, residential, and Catholic. Founded in 1915 by the Sisters, Servants of the Immaculate Heart of Mary, the University serves men and women from a variety of backgrounds and religions.
The University enrolls more than 3,000 students in an array of undergraduate and graduate programs. Committed to enriching human lives through ethical and religious values and a tradition of service and motivated by a pioneering, progressive spirit, Marywood provides a framework for educational excellence that enables students to develop fully as persons and to master professional and leadership skills necessary for meeting human needs.
Short Format (323 characters)
Founded in 1915 by the Sisters, Servants of the Immaculate Heart of Mary, Marywood University is a private, comprehensive, coeducational, Catholic university in Northeast Pennsylvania that offers 100 undergraduate, graduate, and doctoral degree programs and serves men and women from a variety of backgrounds and religions.
One-Statement Format (56 characters)
A private, Catholic university in Northeast Pennsylvania.
The Marywood University compliance statement should be used in every publication (except formal invitations) and on web pages, as deemed appropriate. It follows:
Marywood University, in accordance with applicable provisions of federal law, does not discriminate on grounds of race, color, national origin, sex, age, or disability in the administration of any of its educational programs or activities, including admission, or with respect to employment. Inquiries should be directed to Yerodin Lucas, Interim Director of Equity & Inclusion and Coordinator for Act 504 and Title IX, Marywood University, Scranton, PA 18509-1598. Phone: (570) 340-6042 or e-mail: firstname.lastname@example.org.