Marketing

Bachelor of Business Arts - BBA

  • Work in "marketing teams" 
  • Hands on practical experience
  • Experts from the field
  • Internships may lead to job offers 

« See All Degrees

 

Marketing equips students with the skills they need to succeed in the professional world. By providing a background in areas such as sales, advertising, and retailing, a Marketing degree from Marywood will launch the student into a successful business career.

Along with the other business requirements, the marketing major is introduced to concepts including marketing research, marketing management, and international marketing. The completion of 63 semester hours in Business and Managerial Science is required (27 major specific).

More About This Degree

Accomplished Business Faculty


Chris Speicher, M.B.A., Ph.D.
Associate Professor
Marketing and Entrepreneurship

Arthur Comstock, Ph.D.
Executive Director & Chairman
Investments and Corporate Finance

Uldarico Rex Dumdum Jr., M.E., M.S., M.B.A., Ph.D.
Associate Professor
Information Systems and Organizational Leadership

Charles J. Lipinski, M.B.A., D.B.A.
Assistant Professor
Hospitality Management

As we move from a 'production-oriented society' into a 'marketing-oriented society', careers in marketing are looking more promising than ever. With emphasis on quality and customer focus, more companies are looking for individuals who are able to understand the importance of a well-integrated marketing program. Upon graduation from Marywood with a degree in Marketing, you will be prepared for opportunities in a wide array of marketing, management, and retailing positions.

Undergraduate Admissions Requirements

  • Official SAT and/or ACT scores
  • Completed application
  • Essay
  • Official transcripts
  • Letter of recommendation

Find Your Counselor


Requirements for Majors

All students seeking a business degree are required to complete the following courses:

BUS 111 Principles of Marketing
3
BUS 123 Management and Career Options
3
BUS 131 Accounting I
3
BUS 132 Accounting II
3
BUS 200 Advanced Computer Tools for Management 3
BUS 252 Business Law I/Legal Environment of Business
3
BUS 301 Management Information Systems
3
BUS 312 Operation Management/Quantitative Analysis
3
BUS 321 Financial Management
3
BUS 341 Organizational Behavior
3
BUS 422 Personnel/Human Resource Management
3
BUS 481 Business Policies and Strategic Planning
3
ECON 100 Basic Economics
3/6*
OR    
ECON 101
Principles of Economics I
3
AND
ECON 102
Principles of Economics II
3
MATH 216 Statistics for Behavioral and Social Science
3*
PHIL 427 Business Ethics
3*
OR    
PHIL 315 Ethics 3*

Total: 45/48 credit hours: 36 Business credit hours—9/12 liberal arts* credit hours.

The student majoring in one of the aforementioned business areas may also elect to pursue a double major or emphasis in another business area. In doing so, the student is required to take at least an additional 15 credits outside his/her major area. The student should consult with his/her advisor for more information.

All students in the program will take: ECON 100: Basic Economics, or ECON 101: Principles of Economics I and ECON 102: Principles of Economics II, which fulfills the Social Science requirement within the Liberal Arts core. MATH 216 fulfills one of the liberal arts requirements in Category III. Aviation Management majors are encouraged to take ENVS 212 as their Science requirement in Category
III. All Business students are encouraged to take BUS 380, Ethical Leadership and Corporate Responsibility, as a business elective.

The recommended curriculum in each major area is available in curriculum guide format for the four year period and can be obtained in the Business and Global Innovation Office.

All Business and Global Innovation students are strongly urged to take advantage of the excellent opportunities in work experience provided by the corporations that have agreed to participate in the internship program. This unique on-the-job training gives students a chance to utilize skills developed in the formal classroom. Students can register for the internship during their junior or senior years; however, their QPA in their major must be at least 2.75 unless approved by the Executive Director. Accounting and Finance students may have to do their internships during the spring semester of their senior year. However, the internship requirement may be waived by the Executive Director if there is evidence that it may create a student hardship.

Students transferring from other colleges/universities, upon acceptance, will be required to complete a minimum of 30 credit hours in Business and Global Innovation at the Marywood campus.

Marketing

The Marketing major will be exposed to aspects of the ever-changing, multifaceted world of marketing. Upon graduation, students will be prepared for opportunities in a wide array of marketing, management, and retailing positions.

Students with an interest in Retail Business Management may complete a concentration in this area (see below).

The student majoring in Marketing is required to complete 63 semester hours in Business and Global Innovation, including the following:

BUS 112 Principles of Professional Selling
3
BUS 212 Advertising: Principles and Practices
3
OR
BUS 316 Direct Marketing: Telemarketing
3
BUS 314 Marketing Management
3
BUS 315 International Marketing
3
BUS 413 Marketing Research
3
BUS 432 Accounting for Management
3
OR
BUS 306 Electronic Commerce
3

In addition, select three (3) of the following:

BUS 113 Retail Management
3
BUS 213 Consumer Behavior
3
BUS 215 Survey of Visual Display and Design
3
BUS 306 Electronic Commerce: A Managerial Approach
3
BUS 316 Direct Marketing: Telemarketing
3
BUS 323 Money and Banking
3
BUS 334 Federal Taxation
3
BUS 380 Ethical Leadership and Corporate Social Responsibility
3
BUS 414 Industrial Marketing Management
3
BUS 451 Business Internship
3
OR
BUS Business Elective
3
BUS 461 The Leadership Process in the Global Marketplace
3

Total: 27 Credits

Concentration in Retail Business Management

This concentration is for the marketing student with a special interest in retailing. The combination of marketing and retailing courses will provide students with knowledge needed to enter an executive training program or for positions in retail management, buying, product development, or visual merchandising.

Students may choose to do an internship in the summer following the junior year or opt for a business elective in its place. Through the cooperation of industry leaders and skilled faculty, the concentration makes students aware of the latest trends in retailing.

The student concentrating in Retail Business Management is required to complete 63 semester hours including the following six (6) courses and three (3) electives as part of the Marketing major:

Select all courses with asterisks, plus one other:

*BUS 112 Principles of Professional Sales
3
*BUS 113 Retail Management
3
*BUS 212 Advertising: Principles & Practice
3
OR    
BUS 316 Direct Marketing: Telemarketing
3
*BUS 215 Survey of Visual Design and Display
3
BUS 315 International Marketing 3
OR    
BUS 370 International Business Management 3
*BUS 317 Theories of Merchandise Buying 3
BUS 413 Marketing Research 3
BUS 432 Accounting for Management 3

Select three (3) of the following electives:

BUS 213 Consumer Behavior
3
BUS 306 E-Commerce
3
BUS 316 Direct Marketing: Telemarketing
3
BUS 380 Ethical Leadership and Corporate Social Responsibility
3
BUS 425 Entrepreneurship and Small Business Operations
3
BUS 451 Business Internship
3

Total: 27 credit hours (in Marketing and Retail Business Management)