Digital Media & Broadcast Production

Bachelor of Arts - BA

  • Broadcast Communication and Corporate Communication
  • Jobs in television, documentary storytelling & more
  • State-of-the-art equipment

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The major has two tracks: Broadcast and Corporate Communication. A student selects either track in conjunction with an academic advisor.

Broadcast Communication:
Students are prepared for careers in the broadcast media, that is, television, film media, or radio industries. The skills and knowledge a student gains may also be applicable for cable organizations and production houses. Students also explore digital audio and video production, which prepares them for careers in other media outlets.

Corporate Communication:
The non-broadcast media include media departments in hospitals, private and public organizations, consulting firms, and the government

More About This Degree

WOOD WORD: Marywood's student newspaper.
WVMW-FM: On-air stereo radio station licensed by the FCC; studio for interview programs equipped with PC-based music system and a digital delay for talk shows. A student staff manages and operates the station's daily broadcasting schedule with a coverage area that encompasses northeastern Pennsylvania; affiliated with the Intercollegiate Broadcasting System.
TV MARYWOOD: Digital facilities with full audio and video production capabilities, electronic field, graphics, and post-production facilities. Students have ready access to computer-based audio labs, nonlinear editors, and a comprehensive television control room and studio. Professional audio and lighting kits complement sophisticated digital field production systems. Student management and operational staff direct live and taped programming via regional facilities of Adelphia Cable; programming may also be produced for internal and external clients.
MARYWOOD THEATRE: 1100-seat, professionally equipped auditorium with sophisticated lighting control system; supports the production of classical, contemporary, musical, and children's theatre.
BLACK BOX THEATRE: Laboratory theatre with flexible staging; designed for student directed productions and to support experimental theatre.
MULTIMEDIA THEATRE: Audio-video facility for public presentations involving cinema, slides, audio and video recordings, and computer-based media.

In Broadcast communications, you are prepared for a career in the broadcast media, i.e., television and radio stations. The skills and knowledge you gain are also applicable for cable organizations and production houses.

In Corporate communications, you are prepared for a career in the non-broadcast media. This includes media departments in hospitals, private and public organizations, consulting firms and the government.

Brielle

I moved to Raleigh, North Carolina to work for Cisco Systems as a Partner Relations Manager/Customer Contract Manager.

After graduating in May 2014 with a bachelor's degree in Digital Media/Broadcast Production and a minor in Business, I moved to Raleigh, North Carolina to work for Cisco Systems. I am a Partner Relations Manager/Customer Contract Manager for Cisco Capital Enterprise. My primary responsibilities include reconciling deals in lease/loan systems, maintaining relationships with Partners and Customers to ensure satisfaction, and overall coordinating the financial agreements and bonds for Cisco's top customers. Cisco also provides many opportunities to complete my personal and professional goals. Recently, I was selected to produce a documentary for the Global Engagement Management Team and will be traveling this winter. The most unique aspect of the production will be interviewing team members in territories such as Singapore and England.

Marywood has thoroughly prepared me for this position. The University emphasizes the importance of the mission in every student through various leadership opportunities, smaller class sizes, and the hands-on learning approach. I'd have to say the most significant part of my Marywood degree was empowering me to network and connect with alum and ultimately meet one of my greatest mentors in corporate America. This ingenuity has helped me become the leader I am today, and I cannot thank the faculty, staff, and administrators enough for being great motivators.

Undergraduate Admissions Requirements

  • Official SAT and/or ACT scores
  • Completed application
  • Essay
  • Official transcripts
  • Letter of recommendation

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Requirements -- All Majors

The following courses are required for all Communication Arts students, in Advertising/Public Relations, Digital Media, and Broadcast Journalism (23 credits):

COMM 101 Dynamics of Speech Communication 2
COMM 112 Communication Theory
3
COMM 115 News Writing
3
COMM 130B First-Year Practicum
1
COMM 230A and B Communication Arts Practicum
1,1
COMM 233 Video Production I
3
COMM 233L Video Production I Lab
0
COMM 330A and B Practicum in Digital Media Broadcast and Production 
1,1
COMM 336 Broadcast Newswriting
3
COMM 430A or B Practicum in Digital Media Broadcast and Production 
1
COMM 451 Coordinating Seminar in Communication Arts
3

Note: Seniors must take 430A or 430B during the semester in which they are not registered for COMM 451.


Broadcast Communication

Major specialization in Broadcast Communication requires 50 total credits:

COMM 231 Audio Production
3
COMM 234 Video Production II
3
COMM 234L Video Production II Lab
0
COMM 237 New Communication Technologies
3
COMM 238 Media Scriptwriting
3
COMM 334 Media Management
3
COMM 337 Media Programming
3
COMM 339 Media Performance
3
COMM 389 Telecommunications Sales and Promotions
3
COMM elective: Internship or any other Communication Arts course; i.e., COMM 431 or 448
3

Corporate Communication

Major specialization in Corporate Communication requires 50 total credits:

COMM 204 Public Relations: Principles and Practices
3
COMM 206 Organizational Communication
3
COMM 234 Video Production II
3
COMM 234L Video Production II Lab
0
COMM 237 New Communication Technologies
3
COMM 306 Communication Graphics
3
COMM 334 Media Management
3
COMM 340 Writing for Corporate Communication
3
COMM 400 Instructional Design and Media
3
COMM elective: Internship or any other Communication Arts course with permission of the program director
3

Five Year Bachelor/Master Program in Communication Arts


A combined undergraduate/graduate program will allow students to receive both bachelor's and master's degrees in only five years. Students must meet specific qualifications and follow a prescribed program in order to successfully complete both degrees in five years.

Students seeking completion of the combined degree program (BA/MA) must:

  1. Apply for the combined program in their sophomore year.
  2. Meet all undergraduate requirements for degree completion and for taking graduate courses in the senior year.
  3. Meet all admission requirements for acceptance into the graduate program.


Graduate courses taken in senior year will be selected in consultation with the department chairperson. Contact the Communication Arts Department for further information on the master's degree in communication arts.