Advertising & Public Relations

Bachelor of Arts - BA

  • Hands-on training
  • Leadership roles on University's paper, The Wood Word.
  • Internships, independent studies, organizations (AAF, PRSSA)

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Our comprehensive program will teach you to think on a multidimensional level. You'll learn strategic planning and tactical execution in marketing, advertising, public relations, special events and sales promotion. You'll be prepared for a career in advertising, public relations, special events and sales promotion.

The department offers a number of opportunities to enhance your education. These include professional internships, independent studies, and membership in professional and student-based organizations, such as the AAF and PRSSA (advertising/public relations), Marywood Players (theatre), Marywood University Dance Ensemble (dance), and the NACB (telecommunications). The department also supports its activities through its own and campus-wide, contemporary teaching facilities.

More About This Degree

  • WOOD WORD: Marywood's student newspaper.
  • WVMW-FM: On-air stereo radio station licensed by the FCC; studio for interview programs equipped with PC-based music system and a digital delay for talk shows. A student staff manages and operates the station's daily broadcasting schedule with a coverage area that encompasses northeastern Pennsylvania; affiliated with the Intercollegiate Broadcasting System.
  • TV MARYWOOD: Digital facilities with full audio and video production capabilities, electronic field, graphics, and post-production facilities. Students have ready access to computer-based audio labs, nonlinear editors, and a comprehensive television control room and studio. Professional audio and lighting kits complement sophisticated digital field production systems. Student management and operational staff direct live and taped programming via regional facilities of Adelphia Cable; programming may also be produced for internal and external clients.
  • MARYWOOD THEATRE: 1100-seat, professionally equipped auditorium with sophisticated lighting control system; supports the production of classical, contemporary, musical, and children's theatre.
  • BLACK BOX THEATRE: Laboratory theatre with flexible staging; designed for student directed productions and to support experimental theatre.
  • MULTIMEDIA THEATRE: Audio-video facility for public presentations involving cinema, slides, audio and video recordings, and computer-based media.

 

 

Stephen

While serving as Sound Design Curriculum Coordinator and Faculty at the Academy of Art Univ in San Francisco, my film production company is busy developing cooking shows, films, and other 21st century entertainment.

The Communication Arts department allowed me to understand and develop an aesthetic for my art and gave me a good foundation on technical skills that has served me well to this day.  Moreover, the liberal arts based education at Marywood instilled a lifelong love of learning and exploration.  My education was one where I felt we were gathering inspiration and expert knowledge from a host of mentors, applying many different fields of study to better our understanding of our own departments.

Throughout my career; in radio (locally WBHT, WARM, WMGS and later KFOG in San Francisco, theater (both in Northeast Pennsylvania and West Coast productions), cinema (my 6 years at Lucasfilm and in my own film endeavors), and education (my positions at the Academy of Art University), I have always felt the influence of Marywood.  

I currently have two careers.  My film production company is busy developing cooking shows, feature films, and a host of other 21st century entertainment.  I also serve as Sound Design Curriculum Coordinator and Full Time Faculty at the Academy of Art University in San Francisco. 

Undergraduate Admissions Requirements

  • Official SAT and/or ACT scores
  • Completed application
  • Essay
  • Official transcripts
  • Letter of recommendation

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Requirements -- All Majors

The following courses are required for all Communication Arts students, in Advertising/Public Relations, Digital Media, and Broadcast Journalism (23 credits):

COMM 101 Dynamics of Speech Communication 2
COMM 112 Communication Theory
3
COMM 115 News Writing
3
COMM 130B First-Year Practicum
1
COMM 230A and B Communication Arts Practicum
1,1
COMM 233 Video Production I
3
COMM 233L Video Production I Lab
0
COMM 330A and B Practicum in Digital Media Broadcast and Production 
1,1
COMM 336 Broadcast Newswriting
3
COMM 430A or B Practicum in Digital Media Broadcast and Production 
1
COMM 451 Coordinating Seminar in Communication Arts
3

Note: Seniors must take 430A or 430B during the semester in which they are not registered for COMM 451.


Advertising and Public Relations


Major
specialization in Advertising and Public Relations requires 50 total credits:

COMM 201 Marketing Principles for Communication
3
COMM 202 Advertising: Principles and Practices
3
COMM 204 Public Relations: Principles and Practices
3
COMM 301 Advertising Copywriting
3
COMM 303 Public Relations Writing for the Media
3
COMM 305 Media Planning and Buying
3
COMM 306 Communication Graphics
3
COMM 307 Case Problems in Public Relations
3
COMM 309 Computer Graphics (Desktop Publishing; Multimedia Production)
3