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Course Detail

Course Detail for COMM-562-01

ID Name (credits) Time Instructor
COMM-562-01 Media Promotion and Publicity (3 ) 5:30PM - 9:00PM
M W
Richards, Patricia

Instruction Type: Lecture/Discussion

ntroduces students to integrated techniques for effectively conveying an organization's messages to relevant clients, including internal constituencies and the public. Various promotion and publicity techniques are also covered. Hands-on activities supplement lectures, readings, and discussions.

 

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