Course Detail for COMM-562-01
|COMM-562-01||Media Promotion and Publicity (3 )||
|Richards Service, Patricia|
Instruction Type: Lecture/Discussion
Introduces students to integrated techniques for effectively conveying an organization's messages to relevant clients, including internal constituencies and the public. Various promotion and publicity techniques are also covered. Hands-on activities supplement lectures, readings, and discussions. Normally offered Summer session only.
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