Course Detail for BUS-496-01
|BUS-496-01||Marketing and Sales Concepts (1 )||
||Speicher, Christopher J|
Instruction Type: Moodle-Supp Inst Lecture/Discussn
Discusses basic aspects of marketing, including product, price, promotion, and channels of distribution. Provides an overview of marketing as it exists in the current environmental market place.
Prerequisite module for graduate students only.
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