Course Detail

Course Detail for BUS-315-84

ID Name (credits) Time Instructor
BUS-315-84 International Marketing (3 ) 5:30PM - 9:00PM
Tu Th
Sherwood, Ellen L

Instruction Type: Hybrid

The course covers analysis of foreign markets, including the cultural, political, and economic differences and their impact on marketing strategies. It deals with international marketing strategies at all stages of international involvement-from exporting to direct investment. Normally offered in Fall semester only.


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