|BUS-111-01||Principles of Marketing (3 )||
|O'Brien, Terrance N|
Instruction Type: Lecture/Discussion
Provides a general overview of the environment in which marketing operates and exposes the students to the principles of marketing with regard to product development, distribution, promotion, pricing, and consumer behavior, keeping in mind all the economic factors and technological developments taking place around us.
For more information, contact the Office of Retention and Advising at (570) 340-6043 or email@example.com.
* You may not be eligible for special summer tuition rates if you receive a scholarship or other financial aid from Marywood.