Academic Programs of Study

Advertising

Minor

  • Broaden or compliment your major area of study
  • Learn to think on a multidimesional level
  • Hands-on training and state-of-the-art facilities 

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Advertising at Marywood
  • Communication Arts minor program
  • Strategic planning, integrated marketing & tactical execution techniques
  • 18 credit requirement

More About This Degree

Chris

I wouldn't be where I am today without the opportunities Marywood afforded me.

In the past, I've reflected on my time at Marywood and realized that the ability to simply get involved and be creative was a crucial point in my life.  I wouldn't be where I am today without the opportunities it afforded me to get involved and be myself.

Today, I am lucky enough to work in New York City as New York University's Social Media and Mobile Product Coordinator.  It's a position I hardly envisioned being in after I took a few years to explore multiple opportunities ranging from sports journalism to government.  When I eventually settled into the marketing, social media, and training career path I had determined it was the right choice.

Working in social media is a challenging field.  It's always changing - always moving.  It's not something one just "does" contrary to the belief of many ill-informed "experts".  From building strategy, developing content standards and guides, to successfully delivering engaging campaigns that excite your audience, it's a field that offers a new challenge every day. 

...and I love every minute of it.

Undergraduate Admissions Requirements

  • Official SAT and/or ACT scores
  • Completed application
  • Essay
  • Official transcripts
  • Letter of recommendation

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Minor in advertising requires 18 credits:

COMM 115 News Writing
3
COMM 201 Marketing Principles for Communication
3
COMM 202 Advertising: Principles and Practices
3
COMM 230A or B Communication Arts Practicum
1
COMM 301 Advertising Copywriting
3
COMM 305 Media Planning and Buying
3
COMM 330B Practicum in Digital Media Broadcast and Production 
1
COMM 430B Practicum in Digital Media Broadcast and Production 
1

The practica may be replaced by COMM 450 Internship, with permission of the program director and department chair.