Business Professor Writes Book on Co-Creation

Published on Wed, April 09, 2014

Kerimcan Ozcan, Ph.D., an assistant professor in the Business and Managerial Science Department, co-authored a book with Professor Venkat Ramaswamy from the University of Michigan-Ann Arbor, titled The Co-Creation Pardigm. The book will be published this month by Stanford University Press.

Dr. Ozcan also co-authored a paper as the lead article of Strategy & Leadership's November-December 2013 issue, titled "Strategy and Co-Creation Thinking," which has just been selected by the journal's editorial team as "Outstanding Paper of 2013."