Public Relations

Minor

  • Broaden or compliment your major area of study
  • Learn a variety of skills and techniques needed in the field
  • Expert faculty and state-of-the-art facilities

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More About This Degree

Stephen

While serving as Sound Design Curriculum Coordinator and Faculty at the Academy of Art Univ in San Francisco, my film production company is busy developing cooking shows, films, and other 21st century entertainment.

The Communication Arts department allowed me to understand and develop an aesthetic for my art and gave me a good foundation on technical skills that has served me well to this day.  Moreover, the liberal arts based education at Marywood instilled a lifelong love of learning and exploration.  My education was one where I felt we were gathering inspiration and expert knowledge from a host of mentors, applying many different fields of study to better our understanding of our own departments.

Throughout my career; in radio (locally WBHT, WARM, WMGS and later KFOG in San Francisco, theater (both in Northeast Pennsylvania and West Coast productions), cinema (my 6 years at Lucasfilm and in my own film endeavors), and education (my positions at the Academy of Art University), I have always felt the influence of Marywood.  

I currently have two careers.  My film production company is busy developing cooking shows, feature films, and a host of other 21st century entertainment.  I also serve as Sound Design Curriculum Coordinator and Full Time Faculty at the Academy of Art University in San Francisco. 

Undergraduate Admissions Requirements

  • Official SAT and/or ACT scores
  • Completed application
  • Essay
  • Official transcripts
  • Letter of recommendation

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Requirements -- All Majors

The following courses are required for all Communication Arts students, in Advertising/Public Relations, Digital Media, and Broadcast Journalism (23 credits):

COMM 101 Dynamics of Speech Communication 2
COMM 112 Communication Theory
3
COMM 115 News Writing
3
COMM 130B First-Year Practicum
1
COMM 230A and B Communication Arts Practicum
1,1
COMM 233 Video Production I
3
COMM 233L Video Production I Lab
0
COMM 330A and B Practicum in Digital Media Broadcast and Production 
1,1
COMM 336 Broadcast Newswriting
3
COMM 430A or B Practicum in Digital Media Broadcast and Production 
1
COMM 451 Coordinating Seminar in Communication Arts
3

Note: Seniors must take 430A or 430B during the semester in which they are not registered for COMM 451.


Advertising and Public Relations


Major
specialization in Advertising and Public Relations requires 50 total credits:

COMM 201 Marketing Principles for Communication
3
COMM 202 Advertising: Principles and Practices
3
COMM 204 Public Relations: Principles and Practices
3
COMM 301 Advertising Copywriting
3
COMM 303 Public Relations Writing for the Media
3
COMM 305 Media Planning and Buying
3
COMM 306 Communication Graphics
3
COMM 307 Case Problems in Public Relations
3
COMM 309 Computer Graphics (Desktop Publishing; Multimedia Production)
3

Minor in public relations requires 18 credits:

COMM 115 News Writing
3
COMM 201 Marketing Principles for Communication
3
COMM 204 Public Relations: Principles and Practices
3
COMM 230A or B Communication Arts Practicum
1
COMM 303 Public Relations Writing for the Media
3
COMM 307 Case Problems in Public Relations
3
COMM 330B Practicum in Digital Media Broadcast and Production 
1
COMM 430B Practicum in Digital Media Broadcast and Production 
1

The practica may be replaced by COMM 450 Internship, with permission of the program director and department chair.

Five Year Bachelor/Master Program in Communication Arts


A combined undergraduate/graduate program will allow students to receive both bachelor's and master's degrees in only five years. Students must meet specific qualifications and follow a prescribed program in order to successfully complete both degrees in five years.

Students seeking completion of the combined degree program (BA/MA) must:

  1. Apply for the combined program in their sophomore year.
  2. Meet all undergraduate requirements for degree completion and for taking graduate courses in the senior year.
  3. Meet all admission requirements for acceptance into the graduate program.


Graduate courses taken in senior year will be selected in consultation with the department chairperson. Contact the Communication Arts Department for further information on the master's degree in communication arts.