Advertising

Minor

  • Broaden or compliment your major area of study
  • Learn to think on a multidimesional level
  • Hands-on training and state-of-the-art facilities 

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  • Communication Arts minor program
  • Strategic planning, integrated marketing & tactical execution techniques
  • 18 credit requirement

More About This Degree

Gaetan

I am an editor and motion graphics artist in Manhattan.

I graduated from Marywood in 2012 with a bachelor's degree in communications and I am now an editor and motion graphics artist in Manhattan. I have worked on multiple shows for networks such as MTV, MTV2, VH1, and created mobile content for Forbes' Billionaires List, one of the largest launches they will do this year.

Working in such a competitive field as an independent contractor can be tough but my education from Marywood prepared me and taught me how to work hard for myself and create opportunities. The small class sizes and hands on training I received from my professors enabled me to focus on my skills and gave me the confidence I would later need when cutting an episode in front of producers.

Undergraduate Admissions Requirements

  • Official SAT and/or ACT scores
  • Completed application
  • Essay
  • Official transcripts
  • Letter of recommendation

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Minor in advertising requires 18 credits:

COMM 115 News Writing
3
COMM 201 Marketing Principles for Communication
3
COMM 202 Advertising: Principles and Practices
3
COMM 230A or B Communication Arts Practicum
1
COMM 301 Advertising Copywriting
3
COMM 305 Media Planning and Buying
3
COMM 330B Practicum in Digital Media Broadcast and Production 
1
COMM 430B Practicum in Digital Media Broadcast and Production 
1

The practica may be replaced by COMM 450 Internship, with permission of the program director and department chair.