Hispanic consumers are the fastest-growing market segment in North America, comprising 11% of the nation's total buying power. Their population in the U.S. has grown by 60 percent in just one decade and their buying power will surpass $1.5 trillion dollars by 2015. How successfully can you conduct business without knowing the consumer?
For only 5 courses beyond the 6 credit core requirement, you can earn a degree in international business. Your job opportunities will increase as will your salary. For a more exciting and rewarding career, step away from the masses and enter the 21st century with an international emphasis on business. Study abroad one summer or one semester and employers will seek you out. Everyone respects those who speak two languages and live comfortably in two cultures.
Suggested language courses include Language and Culture, Conversational Level, as well as specialized courses in Commercial French or Spanish. You will be encouraged to spend a summer or a semester abroad, living in a country where the language you are studying is spoken every day.
Foreign Languages Department | 215 Liberal Arts Center | 570-340-6038
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