Faculty Handbook: The Office of University Advancement

The mission of University Advancement is to promote the interests and values of independent, comprehensive, Catholic education as specifically embodied in the mission of Marywood University. University Advancement is charged with generating resources - familiarity, friends, funds - that will help accomplish Marywood's mission. In line with the priorities of the institution and those of the unit, the office has as its focus

• the expansion and strengthening of all fund development programs;
• the strengthening of the University's visibility on the local, regional, and national levels in support of the University's enrollment and fiscal objectives;
• the promotion of a viable alumni program that will engender a desire to support Marywood with time, talent, and treasure.

University Advancement is the coordinating division for constituency relations, marketing communications, and fund-development programs for Marywood. The office provides the vital communications link needed between the University and its diverse constituencies through a planned comprehensive program of communications events and activities conducted by the staff in conjunction with other staff of the University and with volunteers from external constituencies.