Marywood University Business and Managerial Science Department Marketing Program

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The Marketing Major will be exposed to aspects of the ever changing, multifaceted world of marketing. Upon graduation, you will be prepared for opportunities in a wide array of marketing, management, and retailing positions. The Marketing Major may also choose a concentration in Retail Business Management.

As a Marketing major, you are required to complete 63 semester hours in Business and Managerial Science, including the following:

BUS 112	Principles of Professional Selling (3)
BUS 212 or BUS 316	Advertising: Principles & Practice (3) Direct Marketing: Telemarketing (3)
BUS 314	Marketing Management (3)
BUS 315	International Marketing (3)
BUS 413	Marketing Research (3)
BUS 432 or BUS 306	Accounting for Management (3) Electronic Commerce
In addition, select three (3) of the following:
BUS 113	Retail Management (3)
BUS 213	Consumer Behavior (3)
BUS 215	Survey of Visual Display and Design (3)
BUS 306	Electronic Commerce: A Managerial Approach (3)
BUS 316	Direct Marketing: Telemarketing (3)
BUS 323	Money and Banking (3)
BUS 334	Federal Taxation (3)
BUS 414	Industrial Marketing Management (3)
BUS 451	Business Internship (3)
BUS 461	The Leadership Process in the Global Marketplace
BUS 480	Women in Management
TOTAL:	27 Credit Hours

For more information about the Marketing or Retail Business Management programs, please contact Dr. Gale Jaeger or Program Chair.

Marywood offers a wide variety of business programs at the graduate and undergraduate level