Communication Arts: Digital Media and Broadcasting (Film as Video)

The Digital Media and Broadcast Production program option has two tracks: Broadcast and Corporate Communication.  A student selects either track in conjunction with his or her academic advisor.

To acknowledge the growing interest in film production students are also exposed to production techniques which prepare them for jobs in television, documentary storytelling and related industries.

Digital and interactive media have added a new dimension to the way we communicate and are slowly revolutionizing the way we live, work and play. The Digital Media and Broadcast Production program prepares students for a variety of professional careers in this growing field.

The department was also among the first in the region to convert our facilities to a digital format. Since the conversion, we continue to integrate new equipment and software in our operation to give  students access to state-of the art equipment.  This ensures that Marywood graduates will be well prepared to meet current and future career challenges and will have the necessary knowledge and experience to work at local and national companies. 

Broadcast Communication.   Students are prepared for careers in the broadcast media, that is, television, film, music recording /production and radio. Specifically, the track includes the following objectives:

1. To introduce the student to the standards and practices of the broadcast media and, when applicable, cable operations and production houses.
2. To familiarize the student with state-of-the art audio and video equipment for studio and field production.
3. To develop student competencies in the areas of media writing, aesthetics, performance, production and management.
4. To introduce the student to present and projected economic and technological forces.  These include increased competition, new programming avenues, media mergers, 100+ channel cable systems, HDTV, direct broadcast satellite programming and using the Internet as a distribution tool.

 
Corporate Communication.   The non-broadcast media include media departments in hospitals, private and public organizations, consulting firms, and the government. We encourage the evolution of leaders who will help shape media access and perspectives. Specifically, the track includes the following objectives:

1. To introduce the student to the standards and practices of non-broadcast communications.
2. To familiarize the student with audio and video equipment for studio and field non-broadcast productions.
3. To develop student competencies in the areas of non-broadcast writing, aesthetics, production and management.