Our comprehensive program will teach you to think on a multidimensional level. You'll learn strategic planning, integrated marketing and tactical execution techniques used in the advertising, public relations and special events industries. You'll be prepared for a career in these and other fields and will benefit from hands-on training in our computer labs, media production suites and from serving in leadership positions on the University's newspaper, The Wood Word.
The department also offers students a number of opportunities to enhance their education. These include professional internships, independent studies, and membership in professional and student-based organizations, such as the AAF and PRSSA.
Specifically, the program includes the following objectives:
Communication Arts Department | 100 Performing Arts Center
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