Communication Arts: Undergraduate Programs

The Undergraduate degree has one proposed and three standing program options:

  1. Digital Media and Broadcast Production (Film as Video)
    The Broadcast Communication track prepares students for a career in television, film, music recording/production, or radio.

  2. Advertising and Public Relations
    Our comprehensive program will teach you strategic planning, integrated marketing and tactical execution techniques used in the advertising, public relations and special events industries.

  3. Multimedia Journalism
    In this program you'll learn how to create and edit stories for television and radio news programs, social media sites, web-based publications (e.g., blogs) and for the traditional print media.

  4. Ad Hoc Program in Communication Arts
    This program combines studies in the several areas of the Communication Arts and courses outside of the department to meet the unique needs of our students. If an established program does not meet a student's needs, a special program can be designed.

You select a program upon entry in the department and/or in consultation with the department Chairperson.