Business and Global Innovation

Accredited by the Association of Collegiate Business Schools and Programs (ACBSP), Marywood's undergraduate business program prepares students for careers in a variety of fields, including financial services, marketing, aviation, information systems, human resources, and government.

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Goals

Accredited by the Accreditation Council for Business Schools and Programs (ACBSP), the undergraduate Business and Global Innovation programs enable students to acquire competencies necessary for a career in a variety of organizations, such as financial services, marketing, aviation, information systems, human resources, and governmental enterprises. It develops their skills in a business track to successfully meet the continual challenge of a technological society and nurture values conducive to ethical and socially responsible behavior. The program seeks to enable the student to:

  1. develop an understanding of key business concepts, while learning to think critically and creatively in the interrelationship between these concepts and the overall aspects of life;
  2. develop an understanding of the fundamentals of business and how it relates to society;
  3. develop an ability to effectively read, write, and speak and to demonstrate technological literacy;
  4. demonstrate professional competence and leadership skills that will be used in meeting the human and business needs of today and are directed toward the well-being of future generations.

 


Programs

The Bachelor of Business Administration (B.B.A.) degree is accredited by the Accreditation Council of Business Schools and Programs and can be earned through the Business and Global Innovation programs in one of the following majors:

Accounting
Aviation Management
Business Information Technology (BIT)
Financial Planning
Hospitality Management
International Business
Management
Marketing (Concentration in Retail Business Management is also available)

These programs are available to students with diverse backgrounds and training. High school graduates with academic or business backgrounds will find this program structure of great interest.

Requirements for Majors

All students seeking a business degree are required to complete the following courses:

BUS 111 Principles of Marketing
3
BUS 123 Management and Career Options
3
BUS 131 Accounting I
3
BUS 132 Accounting II
3
BUS 200 Advanced Computer Tools for Management 3
BUS 252 Business Law I/Legal Environment of Business
3
BUS 301 Management Information Systems
3
BUS 312 Operation Management/Quantitative Analysis
3
BUS 321 Financial Management
3
BUS 341 Organizational Behavior
3
BUS 422 Personnel/Human Resource Management
3
BUS 481 Business Policies and Strategic Planning
3
ECON 100 Basic Economics
3/6*
OR    
ECON 101
Principles of Economics I
3
AND
ECON 102
Principles of Economics II
3
MATH 216 Statistics for Behavioral and Social Science
3*
PHIL 427 Business Ethics
3*
OR    
PHIL 315 Ethics 3*

Total: 45/48 credit hours: 36 Business credit hours—9/12 liberal arts* credit hours.

The student majoring in one of the aforementioned business areas may also elect to pursue a double major or emphasis in another business area. In doing so, the student is required to take at least an additional 15 credits outside his/her major area. The student should consult with his/her advisor for more information.

All students in the program will take: ECON 100: Basic Economics, or ECON 101: Principles of Economics I and ECON 102: Principles of Economics II, which fulfills the Social Science requirement within the Liberal Arts core. MATH 216 fulfills one of the liberal arts requirements in Category III. Aviation Management majors are encouraged to take ENVS 212 as their Science requirement in Category
III. All Business students are encouraged to take BUS 380, Ethical Leadership and Corporate Responsibility, as a business elective.

The recommended curriculum in each major area is available in curriculum guide format for the four year period and can be obtained in the Business and Global Innovation Office.

All Business and Global Innovation students are strongly urged to take advantage of the excellent opportunities in work experience provided by the corporations that have agreed to participate in the internship program. This unique on-the-job training gives students a chance to utilize skills developed in the formal classroom. Students can register for the internship during their junior or senior years; however, their QPA in their major must be at least 2.75 unless approved by the Executive Director. Accounting and Finance students may have to do their internships during the spring semester of their senior year. However, the internship requirement may be waived by the Executive Director if there is evidence that it may create a student hardship.

Students transferring from other colleges/universities, upon acceptance, will be required to complete a minimum of 30 credit hours in Business and Global Innovation at the Marywood campus.

Requirements for a Minor

The student whose major is in a department other than Business and Managerial Science may elect to have a minor in Business or in Forensic Accounting. A student seeking a minor must achieve a minimum GPA of 2.33 in all Business courses taken. Prior approval of courses is required for transfer for a minor. At least 50 percent or more of the credits must be completed at Marywood University.

For a minor in Business, the student will take a total of 18 credits as follows:

BUS 111 Principles of Marketing
3
BUS 123 Management and Career Options
3
BUS 131 Accounting I
3
BUS 200 Advanced Computer Tools for Management 3
BUS 252 Business Law I
3

Plus one of the following with the approval of the chairperson:

BUS 132 Accounting II
3
BUS 306 Electronic Commerce: A Managerial Approach 3
BUS 380 Ethical Leadership & Corporate Social Responsibility
3
BUS 422 Human Resource Management
3
BUS 424 Managerial Decision Making
3
BUS 425 Entrepreneurship and Small Business Operations
3
BUS 461 Leadership in the Global Marketplace
3

For a minor in Forensic Accounting, the non-Business major must take a total of 18 credits as follows:

CJ 100 Introduction to Criminal Justice
3
CJ 324 Criminal Investigation
3
BUS 130 Introduction to Accounting 3
OR    
BUS 131 Principles of Accounting I
3
AND    
BUS 132 Principles of Accounting II
3
BUS 331 Intermediate Accounting I
3
BUS 332 Intermediate Accounting II
3
BUS 433 Auditing Principles and Procedures
3

Degree Requirements

Credit requirments for Accounting

Major: 66
Core: 46
Electives: 14
Total to Graduate: 126

Credit requirments for Airport/Aviation Mgmt

Major: 63
Core: 46
Electives: 17
Total to Graduate: 126

Credit requirments for Pilot/Flight Op.

Major: 63/66
Core: 46
Electives: 14/17
Total to Graduate: 126

Credit requirments for Business Information Tech.

Major: 63
Core: 46
Electives: 17
Total to Graduate: 126

Credit requirments for Business Information Tech.

Major: 63
Core: 46
Electives: 17
Total to Graduate: 126

Credit requirments for Financial Planning

Major: 63
Core: 46
Electives: 17
Total to Graduate: 126

Credit requirments for Hospitality Management

Major: 64
Core: 46
Electives: 16
Total to Graduate: 126

Credit requirments for International Business

Major: 66
Core: 46
Electives: 14
Total to Graduate: 126

Credit requirments for Management

Major: 63
Core: 46
Electives: 17
Total to Graduate: 126

Credit requirments for Marketing

Major: 63
Core: 46
Electives: 17
Total to Graduate: 126

Individual Program/Major Requirements

Accounting

Students majoring in Accounting are required to complete a minimum of 66 semester hours in Business and Global Innovation courses (with six credits in Economics recommended*). Options are provided for the 150-hour requirements as qualified students can enroll in graduate courses in their senior year.

The following courses are required of Accounting majors:

BUS 253 Business Law II
3
BUS 323 Money and Banking
3
BUS 331 Intermediate Accounting I
3
BUS 332 Intermediate Accounting II
3
BUS 333 Cost Accounting
3
BUS 334 Federal Taxation
3
BUS 433 Auditing Principles and Procedures
3
BUS 436 Advanced Accounting
3
BUS 437 Taxation of Business Entities
3
BUS 451 Business Internship
3

Total: 30 credit hours

*Consult your advisor for specific requirements.

Aviation Management

Students in Marywood University’s Aviation Management Program prepare for careers in various managerial positions available with commercial airlines and/or as commercial pilots. The students begin flying in their first semester. The flight training is done through a Federal Aviation Administration (FAA) approved, 141-flight training school which is conveniently located at the Wilkes-Barre/ Scranton International Airport, approximately fifteen miles from Marywood’s campus. Students who have previously completed their flight ratings at another collegiate institution may receive credits for each of the ratings achieved.

Students will pay for flight training on a per hour basis. Information regarding specific program fees is available through the Admissions Office or the Business and Global Innovation Office at Marywood University.

Students majoring in Aviation Management are required to complete 63-66 credits in Business and Global Innovation. The general business core and the courses required in either track selected are part of the program requirements.

These tracks are as follows:

1. Airport/Airline Management

This track requires three credits of internship along with the following course requirements: 

Flight Operations Courses**
9 credits
BUS 141 Aeronautical Theory-Private Pilot Ground*
3
BUS 142 Aeronautical Theory-Instrument Ground*
3
BUS 243 Aeronautical Theory-Commercial Ground*
3
Aviation Management Courses
12 credits
BUS 255 Airline Management
3
BUS 342 Airport Operations Management
3
BUS 343 Aviation Scheduling and Logistic Management
3
BUS 344 Airport/Airline Security 
3
Aviation Management Internship and Electives
6 credits
BUS 451A Aviation Internship
3
BUS Business Elective 3

Total Airline/Airport Management 27 credit hours

2. Professional Pilot/Flight Operations

Flight Operations Courses**
9 credits
BUS 141 Aeronautical Theory-Private Pilot Ground*
3
BUS 142 Aeronautical Theory-Instrument Ground*
3
BUS 243 Aeronautical Theory-Commercial Ground*
3
Flight Training Courses**
9-12 credits
Private Flight Rating*
3
Instrument Flight Rating*
3
Commercial Flight Rating*
3
Multi-Engine Flight Rating (optional)***
1
Certified Flight Instructor Rating (optional)***
3
Aviation Management Courses
9 credits
BUS 255 Airline Management
3
BUS 342 Airport Management
3
OR    
BUS 344 Airport/Airline Security 
3
BUS 343 Aviation Logistic Management
3

Total Professional Pilot/Flight Operations 27-30 credit hours

NOTE: Residents of Pennsylvania may apply for scholarships through the Aviation Council of Pennsylvania.

* Successful completion of the FAA exams.
** Credit may be awarded to students who are accepted into the program and have successfully completed their ratings at another collegiate institution.
*** Optional rating.

Business Information Technology (BIT)

The major in Business Information Technology prepares students for the evaluation, programming, design, and development of information systems within national and multi-national organizations. The technical foundation and details of voice and data communication systems are covered.

The student with a major in this area is required to complete 63 semester hours in Business and Global Innovation. Courses beyond the general requirements that must be taken as part of the major for this degree are as follows:

BUS 207 JAVA Programming
3
BUS 303 Database Management Systems
3
BUS 304 Systems Analysis and Design
3
BUS 305 Computer Networks and Data Communication
3
BUS 307 Web Application Development
3
BUS 407 C++ Programming 3

Plus three of the following:

BUS 203 COBOL Programming
3
BUS 206 RPG Programming
3
BUS 306 Electronic Commerce: A Managerial Approach
3
BUS 400 Operating Systems
3
BUS 401 Visual Basic
3
BUS 402 Advanced Web Applications Development
3
BUS 403 Computer Security and Control
3
BUS 405 Advanced Applications Development: COBOL
3
BUS 408 Accounting-Financial Information Systems
3
BUS 410 Advanced Topics
3
BUS 415 E-Business Application Development
3
BUS 420 Information Systems Development Project
3
BUS 451 Business Internship
3

Total: 27 credit hours

Financial Planning

The Financial Planning major prepares students for a financial career in large corporations, small businesses, banks, brokerage firms, insurance companies, and many more. At the undergraduate level, the most common job market entry level position is as a financial or credit analyst. Ultimately, though, the Financial Planning major provides students with the analytical tools to handle a variety of finance and business functions.

The student majoring in Financial Planning is required to complete 63 semester hours in the core Business classes and the following major courses:

BUS 322 Personal Financial Planning
3
BUS 323 Money and Banking
3
BUS 325 Investment and Portfolio Management
3
BUS 334 Federal Taxation
3
BUS 432 Accounting for Management
3
BUS 445 Advanced Topics in Financial Planning
3
BUS 471 International Finance
3
BUS 451 Business Internship
3
BUS Business Elective
3

Total: 27 credit hours

Hospitality Management

students to perform managerial-level jobs in enterprises and institutions of the service sector that have lodging, and/or food service components. The service sector includes lodging, food service, tourism, recreation industries, and institutions such as hospitals and schools. Practical experiences are supplied by courses and internships.

Sixty-four (64) credits in Nutrition and Dietetics and Business and Global Innovation are required in the Hospitality Management Program. These include the general requirements for the BBA degree in addition to the following:

BUS 122 Introduction to Hospitality Management 3
BUS 245 Front Office Management 3
BUS 319 Dimensions of Tourism 3
BUS 427 Banquet and Convention Management 3
BUS 451 Internship I 3
BUS 452 Internship II 3

Required courses in Nutrition and Dietetics Component:

N D 103 Basic Foods
3
N D 111 Basic Nutrition
3
N D 138 Food Safety
1
N D 309 Principles of Quantity Food Production and Service
3

International Business


The student majoring in International Business is required to complete 45 semester hours in business, in addition to 21 credit hours in a foreign language. Students are encouraged to spend a semester abroad in a country of their choice, depending on the foreign language selected. In addition to the general business core, the International Business student is required to complete the following courses:

BUS 315 International Marketing
3
BUS 370 International Business Management
3
BUS 471 International Finance
3

Plus 21 credit hours in the following foreign language courses or as directed by the Foreign Language Department:

FREN or SPAN 211, 212 Intermediate French or Intermediate Spanish
6
FREN or SPAN 221, 222 French Language and Culture or Spanish-American Language and Culture
6
FREN or SPAN 275, 276 French or Spanish Conversation
6
FREN or SPAN 337 or 338 Commercial French or Spanish
3

Any one of these courses, along with business credits, could be taken abroad.

For those majoring in International Business with English as a Second Language, upon admission, program requirements will be determined in consultation with faculty from both the Division of Management and the Foreign Language Department.

In addition to the required International Business courses, the student is encouraged to select several business electives that will provide a depth of knowledge and a focus for the business portion of the program. A possible area of emphasis may be selected from the following: Accounting, Business Information Technology, Finance, Management or Marketing. The International Business student is encouraged to meet with his/her advisor to determine a potential concentration.

Management

The student majoring in Management is required to complete 63 semester hours in Business and Global Innovation, including the following:

BUS 221 Organization Communication
3
BUS 306 Electronic Commerce: A Managerial Approach
3
BUS 323 Money and Banking
3
BUS 370 International Business Management
3
BUS 424 Managerial Decision Making
3
BUS 425 Small Business Management
3
BUS 432 Accounting for Management
3
BUS 461 The Leadership Process in the Global Marketplace
3
BUS 451 Business Internship
3
OR
BUS Business Elective (BUS 380 Ethical Leadership and Corporate Social Responsibility recommended)
3

Total: 27 credit hours

Marketing

The Marketing major will be exposed to aspects of the ever-changing, multifaceted world of marketing. Upon graduation, students will be prepared for opportunities in a wide array of marketing, management, and retailing positions.

Students with an interest in Retail Business Management may complete a concentration in this area (see below).

The student majoring in Marketing is required to complete 63 semester hours in Business and Global Innovation, including the following:

BUS 112 Principles of Professional Selling
3
BUS 212 Advertising: Principles and Practices
3
OR
BUS 316 Direct Marketing: Telemarketing
3
BUS 314 Marketing Management
3
BUS 315 International Marketing
3
BUS 413 Marketing Research
3
BUS 432 Accounting for Management
3
OR
BUS 306 Electronic Commerce
3

In addition, select three (3) of the following:

BUS 113 Retail Management
3
BUS 213 Consumer Behavior
3
BUS 215 Survey of Visual Display and Design
3
BUS 306 Electronic Commerce: A Managerial Approach
3
BUS 316 Direct Marketing: Telemarketing
3
BUS 323 Money and Banking
3
BUS 334 Federal Taxation
3
BUS 380 Ethical Leadership and Corporate Social Responsibility
3
BUS 414 Industrial Marketing Management
3
BUS 451 Business Internship
3
OR
BUS Business Elective
3
BUS 461 The Leadership Process in the Global Marketplace
3

Total: 27 Credits

Concentration in Retail Business Management

This concentration is for the marketing student with a special interest in retailing. The combination of marketing and retailing courses will provide students with knowledge needed to enter an executive training program or for positions in retail management, buying, product development, or visual merchandising.

Students may choose to do an internship in the summer following the junior year or opt for a business elective in its place. Through the cooperation of industry leaders and skilled faculty, the concentration makes students aware of the latest trends in retailing.

The student concentrating in Retail Business Management is required to complete 63 semester hours including the following six (6) courses and three (3) electives as part of the Marketing major:

Select all courses with asterisks, plus one other:

*BUS 112 Principles of Professional Sales
3
*BUS 113 Retail Management
3
*BUS 212 Advertising: Principles & Practice
3
OR    
BUS 316 Direct Marketing: Telemarketing
3
*BUS 215 Survey of Visual Design and Display
3
BUS 315 International Marketing 3
OR    
BUS 370 International Business Management 3
*BUS 317 Theories of Merchandise Buying 3
BUS 413 Marketing Research 3
BUS 432 Accounting for Management 3

Select three (3) of the following electives:

BUS 213 Consumer Behavior
3
BUS 306 E-Commerce
3
BUS 316 Direct Marketing: Telemarketing
3
BUS 380 Ethical Leadership and Corporate Social Responsibility
3
BUS 425 Entrepreneurship and Small Business Operations
3
BUS 451 Business Internship
3

Total: 27 credit hours (in Marketing and Retail Business Management)


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