Communication Arts

Work closely with faculty in a range of state of the art facilities. You will be able to work as a reporter, editor, videographer and producer during your first year.

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Goals

The Communication Arts curriculum at Marywood University provides students with a comprehensive education in the communication discipline. It is a broad-based program that includes Advertising and Public Relations (Ad/Pr), Digital Media/Broadcast Production, and Broadcast Journalism. Students may also take courses in Scriptwriting, Motion Graphics, Audio Production, Digital Filmmaking, Communication Ethics, and Law and Speech.

The department also supports interdisciplinary or self-designed programs. Students can, with an advisor, develop an individualized program consisting of Digital Media, Advertising/Public Relations, and/or Broadcast Journalism. A program can also be developed with courses from other departments, such as Art.

The department prepares students to assume roles as communication professionals in newspapers, television and radio stations, advertising and public relations firms, audio/video production houses, and other public and private organizations. The jobs range from digital filmmakers and documentarians to TV producers to media reporters to advertising specialists to administrators and educators.

The department also echoes the University’s goal to provide an education directed toward the self-development of a fully human person;and to pursue truth and academic excellence. Students are also encouraged to develop critical, creative, leadership, and independent thinking skills and to examine contemporary issues.

Department Programs

Specific program aims are as follows:

  1. Advertising and Public Relations

    Students are prepared for careers in advertising and public relations agencies and varied private and public organizations.

  2. Digital Media and Broadcast Production

    The major has one track in Broadcast Communication.

    Broadcast Communication:
    The program will give students the high tech and creative skills used in the rapidly expanding media production field. They will explore digital audio and video editing, as part of the introduction to digital filmmaking. They will learn how to tell a story through scriptwriting and how to turn these words into a production. They will learn about emerging digital tools and how to produce, direct, and shoot in the field and in a television studio. To round out their experience, students will learn leadership skills, acting in front of a camera, newswriting, and working in a student-managed radio station.

    Students are prepared for careers in web-based media outlets, radio and television broadcast stations, and production houses. Students will also be equipped to produce and direct their own independent audio and video productions (e.g. documentaries)

  3. Broadcast Journalism

    Students are prepared for careers in the journalism field. Students gain practical and theoretical skills and knowledge applicable to reporting, editing, and writing, using current, as well as new and emerging media. These include social media, other web-based platforms, print, radio, and television. Special emphasis is placed on electronic media.

  4. Interdisciplinary or Ad Hoc Program in Communication Arts

    To meet a student’s unique educational objectives that cannot be satisfied within existing programs, an Ad Hoc major combines studies in the several areas of the Communications Arts and related disciplines. Consequently, if an established program does not meet a student’s needs, a special program can be developed.

    This course of study is designed with an academic advisor and can include courses outside the department. Sample Ad Hoc majors include: Advertising/Art; Broadcast Journalism/English; Digital Media and Broadcast Production/Broadcast Journalism.

  5. Five-year Bachelor/Master (BA/MA) in Communication Arts

    Students who present appropriate qualifications will be able to study and complete two degrees in five years. The program is scheduled to allow completion of both bachelor’s and master’s degrees within a five-year coordinated program.


Special Features

The department offers students a number of opportunities to enhance their education. These include professional internships, independent studies, and membership in professional and student-based organizations, such as the AAF and PRSSA (advertising/public relations), and the NACB (digital media). The department also supports its activities through its own and campuswide, contemporary teaching facilities.

Professional Internships

Internships provide practical experience under the direction of qualified professionals at cooperating organizations in all of the areas of specialization in Communication Arts. An internship may be arranged with organizations in various geographical locations to meet the student’s career objectives.

Facilities

WVMW-FM: Award-winning, cutting-edge technology equipped on-air stereo radio station licensed by the FCC; studio for interview programs equipped with PC-based music system, a digital delay for talk shows, and a sound booth. A student staff manages and operates the station’s daily broadcasting schedule with a coverage area that encompasses northeastern Pennsylvania; affiliated with the Intercollegiate Broadcasting System.

TV MARYWOOD: Cutting-edge technology equipped digital facilities with full audio and video production capabilities, electronic field, graphics, and post-production facilities. Students have ready access to computer-based audio labs, nonlinear editors, and a comprehensive television control room and studio. The studio functions as a soundstage for digital filmmaking, audio recording, and virtual set design and implementation. Professional audio and lighting kits complement sophisticated digital field production systems. Student management and operational staff direct live and taped programming via regional facilities of Comcast Cable; programming may also be produced for internal and external clients.

AUDIO, VIDEO AND ANIMATION LABS: Dedicated instructional and workspaces for audio and video editing and introductory animation production.

BROADCAST JOURNALISM AND AD/PR COMPUTER LABORATORY: Word processing, desktop publishing, 3D graphics, scriptwriting, and multimedia productions. Access is also provided to the Internet.

WOOD WORD: Marywood’s award-winning, online student newspaper; student positions range from editors to photographers to writers. The paper is regularly updated with new stories, photographs, and video reports. Students have access to a newsroom, equipped with computers and collaborative work space.

Degree Requirements

1. Credit requirements for Advertising/Public Relations

Major: 50
Core: 43/46
Electives: 24-27
Total to Graduate: 120

2. Credit requirements for Digital Media - Broadcast Communication

Major: 50
Core: 43/46
Electives: 24-27
Total to Graduate: 120

Credit requirements for Broadcast Journalism

Major: 50
Core: 43/46
Electives: 24-27
Total to Graduate: 120

Requirements -- All Majors

The following courses are required for all Communication Arts students, in Advertising/Public Relations, Digital Media, and Broadcast Journalism (23 credits):

COMM 101 Dynamics of Speech Communication 2
COMM 112 Communication Theory
3
COMM 115 News Writing
3
COMM 130B First-Year Practicum
1
COMM 230A and B Communication Arts Practicum
1,1
COMM 130C Video Production I 1
COMM 233L Video Production I Lab 3
COMM 330A and B Practicum in Digital Media Broadcast and Production 
1,1
COMM 336 Broadcast Newswriting
3
COMM 430A or B Practicum in Digital Media Broadcast and Production 
1
COMM 451 Coordinating Seminar in Communication Arts
3

Note: Seniors must take 430A or 430B during the semester in which they are not registered for COMM 451.

Specific Program Requirements

Advertising and Public Relations

Major specialization in Advertising and Public Relations requires 50 total credits:

COMM 201 Marketing Principles for Communication
3
COMM 202 Advertising: Principles and Practices
3
COMM 204 Public Relations: Principles and Practices
3
COMM 301 Advertising Copywriting
3
COMM 303 Public Relations Writing for the Media
3
COMM 305 Media Planning and Buying
3
COMM 306 Communication Graphics
3
COMM 307 Case Problems in Public Relations
3
COMM 309 Computer Graphics (Desktop Publishing; Multimedia Production)
3

Minor in advertising requires 18 credits:

COMM 115 News Writing
3
COMM 201 Marketing Principles for Communication
3
COMM 202 Advertising: Principles and Practices
3
COMM 230A or B Communication Arts Practicum
1
COMM 301 Advertising Copywriting
3
COMM 305 Media Planning and Buying
3
COMM 330B Practicum in Digital Media Broadcast and Production 
1
COMM 430B Practicum in Digital Media Broadcast and Production 
1

The practica may be replaced by COMM 450 Internship, with permission of the program director and department chair.

Minor in public relations requires 18 credits:

COMM 115 News Writing
3
COMM 201 Marketing Principles for Communication
3
COMM 204 Public Relations: Principles and Practices
3
COMM 230A or B Communication Arts Practicum
1
COMM 303 Public Relations Writing for the Media
3
COMM 307 Case Problems in Public Relations
3
COMM 330B Practicum in Digital Media Broadcast and Production 
1
COMM 430B Practicum in Digital Media Broadcast and Production 
1

The practica may be replaced by COMM 450 Internship, with permission of the program director and department chair.

Digital Media and Broadcast Production

Broadcast Communication

Major specialization in Broadcast Communication requires 50 total credits:

COMM 231 Audio Production
3
COMM 130D Video Production II 1
COMM 234L Video Production II Lab 3
COMM 237 New Communication Technologies
3
COMM 238 Media Scriptwriting
3
COMM 334 Media Management
3
COMM 337 Media Programming
3
COMM 339 Media Performance
3
COMM 389 Telecommunications Sales and Promotions
3
COMM elective: Internship or any other Communication Arts course; i.e., COMM 431 or 448
3

Minor in Broadcast Communication requires 18 credits:

COMM 233 Video Production I 1
COMM 233L Video Production I Lab 3
COMM 130D Video Production II 1
COMM 234L Video Production II Lab 3
COMM 237 New Communications Technologies
3
COMM 238 Media Scriptwriting
3
COMM 330B Practicum in Digital Media and Broadcast Production 
1
COMM 337 Media Programming
3
COMM 430A, B Practicum in Digital Media and Broadcast Production 
1,1

The practica may be replaced by COMM 450 Internship, with permission of the program director and department chair.

Broadcast Journalism

Major in Broadcast Journalism requires 50 total credits:
 

COMM 118 Introduction to Electronic Journalism and Social Media 3
COMM 224 Electronic Newsgathering Seminar 3
COMM 130D Video Production II 1
COMM 234L Video Production II Lab 3
COMM 237 New Communication Technologies 3
COMM 238 Media Scriptwriting 3
COMM 306 Communication Graphics 3
COMM 320 Communications Ethics and Law 3
COMM 418 Electronic Storytelling and Documentary Production 3
ENGL 484 Political Writing and Rhetoric 3

Interdisciplinary or Ad Hoc Program in Communication Arts

Students develop a specialized course of study in consultation with an academic advisor. All students must take the Communication Arts 23-credit core. Other courses are selected on an individual basis in consultation with an academic advisor.

Additional Requirements for Communication Arts Majors 

  1. Transfer credits in Communication Arts will be accepted from other colleges and universities, up to a maximum of one-half the total number required in an area of specialization.
  2. The program directors and chairperson determine appropriate course equivalences (if applicable). The department may also require personal demonstration of specific competencies in Communication Arts consistent with program objectives.
  3. All major programs of study in Communication Arts additionally require that the student submit an approved thesis or equivalent project. The thesis or project is completed as part of the requirements for Senior Seminar in Communication Arts.
  4. Students may take one (1) additional practicum as an elective (7 credits total). Additional credits may be taken with the approval of the program director and the chairperson.
  5. All students, including transfer students, must take six (6) practica. An internship may be substituted for three (3) credits with the approval of the program director and the chairperson. 
  6. Students can take up to 63 Communication Arts credits toward their degrees. Additional credits may be taken with the approval of the program director and the chairperson.


Journalism and Multimedia Minors

The Department supports journalism (with English Department) and multimedia (with Visual Art Department) minors.

Minor in journalism requires 18 credits:

English Department

ENGL 160 Composition and Rhetoric
3
ENGL 400 Structure of Linguistics
3
  OR course substitution approved by Communication Department Chair
ENGL 321 The Essay as Literature
3
OR
ENGL 480 Advanced Writing
3

Communication Arts Department

COMM 115 News Writing
3
COMM 130C Video Production I 1
COMM 233L Video Production I Lab 3
COMM 336 Broadcast Newswriting
3

Minor in multimedia requires 18 credits:

Visual Art Department

ART 118 Two-Dimensional Design and Color
3
ART 221A Visual Concepts
3
ART 221L Visual Concepts Lab 0
ART 241 Computer Graphics
3
ART 241L Computer Graphics Lab 0

Communication Arts Department

COMM 130C Video Production I 1
COMM 233L Video Production I Lab 3
COMM 237 New Communication Technologies
3
COMM 309 Computer Graphics
3

Five-year Bachelor/Master Program in Communication Arts

A combined undergraduate/graduate program will allow students to receive both bachelor’s and master’s degrees in only five years. Students must meet specific qualifications and follow a prescribed program in order to successfully complete both degrees in five years.

Students seeking completion of the combined degree program (BA/MA) must:

  1. Apply for the combined program in their sophomore year.
  2. Meet all undergraduate requirements for degree completion and for taking graduate courses in the senior year.
  3. Meet all admission requirements for acceptance into the graduate program.


Graduate courses taken in senior year will be selected in consultation with the department chairperson. Contact the Communication Arts Department for further information on the master's degree in communication arts.


Communication Arts Website