Business and Managerial Science Courses
|BUS 111||Principles of Marketing||Provides a general overview of the environment in which marketing operates and exposes the students to the principles of marketing with regard to product development, distribution, promotion, pricing, and consumer behavior, keeping in mind all the economic factors and technological developments taking place around us.||3|
|BUS 112||Principles of Professional Selling||Covers various factors that constitute good salesmanship and effective sales presentations. Includes the psychology of selling and the techniques in setting up interviews, making a product presentation, and closing a sale. Prerequisite: BUS 111 or permission of department chairperson.||3|
|BUS 113||Retail Management||A foundation course, offering an overview of the industry, including terminology, the importance of store image and location, effective advertising, merchandising mix, and a variety of elements linked to successful retailing. A special focus is placed on the importance of customer service and strategic planning in the industry today.||3|
|BUS 121||Principles of Management||Presents the fundamentals of management theories and philosophies. Includes planning, decision-making, organizing, personnel staffing, leading, and controlling. Cases and Internet applications are part of the class assignments.||3|
|BUS 122||Introduction to Hospitality Management||A structured perspective of the hospitality industry and management operations. Addresses the basic framework of hospitality organizations, including food and beverage, lodging, marketing, and cost control. History and career options are incorporated.||3|
|BUS 123||Management and Career Options||Covers the basic functions of management. Includes career explorations relative to the functional areas within the corporate structure and the role top management and middle management play in achieving organizational goals. Cases are utilized to illustrate the concepts and theories discussed.||3|
|BUS 130||Introduction to Accounting||Provides an understanding of how to record basic transactions for service-oriented and/or merchandising concerns and how the outcome is represented in financial statements. This course is open to non-business majors only and will be tailored to meet the needs of the non-business majors represented.||3|
|BUS 131||Accounting I||Emphasizes the nature and preparation of basic statements through analysis of transactions, applying generally accepted accounting principles. The course will stress the importance of accounting as a tool to create useful information for decision-making.||3|
|BUS 132||Accounting II||Continues the application of accounting principles to partnerships and corporations. Includes stockholders' equity, long-term debt, investments, cash flow, and analysis and interpretation of financial statements. Prerequisite: BUS 131.||3|
|BUS 141||Aeronautical Theory - Private Pilot Ground||This course covers the basic and necessary aeronautical knowledge and meets the prerequisites specified in Flight Administration Regulation (FAR) Part 61 for a private pilot rating. Areas covered include: aviation opportunities, human factors, airplane systems, aerodynamic principles, the flight environment, communication and flight information, weather theory, weather patterns and hazards, predictors of aircraft performance, airplane weight and balance procedures, pilotage, dead reckoning, and navigation equipment.||3|
|BUS 142||Aeronautical Theory - Instrument Ground||This course covers the necessary aeronautical knowledge and meets the prerequisites specified in Title 14 CFR, Part 141, Appendix C for an instrument rating (airplane). Areas covered include: principles of instrument flight; air traffic control system; instrument flight charts for Instrument Flight Rules (IFR) planning and flight; advanced aviation human factors and physiology; instrument FARs; various IFR approaches; procedures for IFR departure, enroute, and arrival operations; IFR flight planning and emergency procedures; analysis of weather information, conditions, and trends. Prerequisite: BUS 141 or successful completion of FAA ground exams.||3|
|BUS 200||Advanced Computer Tools for Management||Course provides laboratory exercises to support learning in Management Information Systems, Finance, and Operations Management core courses. Intensive instruction in Spreadsheets, Relational Databases Management Systems, and Project Management and their use in various management disciplines and application in solving management problems.||3|
|BUS 203||COBOL Programming||Provides the fundamental concepts, principles, and techniques for effective application program design and implementation using the COBOL programming language. Topics include structured diagramming and design concepts and techniques, test data generation, program maintenance, and business report production. Multiple tutorials and projects enable students to become proficient in the use of the various features of the language.||3|
|BUS 206||RPG Programming||Provides the fundamental concepts, principles, and techniques for effective application program design and implementation using the RPG programming language. Topics include structured diagramming and design concepts and techniques, test data generation, program maintenance, and business report production. Multiple tutorials and projects enable students to become proficient in the use of the various features of the language.||3|
|BUS 207||JAVA++||Provides the fundamental concepts, principles, and techniques for effective application program design and implementation using an object-oriented approach in a GUI environment. Helps students develop a rich understanding of the JAVA programming language and its basic constructs such as classes, instance and local variables, expressions, and control structures.||3|
|BUS 212||Advertising: Principles and Practices||Studies social and economic aspects of advertising; discusses creative strategy and media planning, including concept development and preparation of copy and art; evaluates role of marketing and consumer research; examines ethics of advertising. Cross-listed with COMM 202.||3|
|BUS 213||Consumer Behavior||Covers pertinent findings in consumer buying behavior. Includes such topics as motivation, learning, attitude, and change, and the relation between attitudes and behavior as applied to consumers. Prerequisite: BUS 111.||3|
|BUS 215||Survey of Visual Display and Design||A survey course that introduces the student to ways in which visual display and design is used in a variety of settings. The course combines theory with fieldwork in venues that include office spaces, museum spaces, art galleries, restaurants, and various types of department and specialty stores.||3|
|BUS 221||Organizational Communication||Covers the role of communication of organizations as well as the different communication approaches organizations use. Discusses business communication, personality variables in communication, communication conflicts, cross cultural and small group communication. In addition, electronic mail and telecommunications are covered.||3|
|BUS 223||Fundamentals of Insurance Management||Discusses general risk and its role in the behavioral sciences and in business administration. Provides a balanced treatment of property, liability, life, and health insurance, as well as the risk handled by these types of insurance. Studies these areas in relation to business organizations and their fringe benefits contribution.||3|
|BUS 243||Aeronautical Theory - Commercial Ground||This course covers the necessary aeronautical knowledge and meets the prerequisites specified in Title 14 CFR, Part 141, Appendix D for a commercial rating (airplane). Areas covered include: airports, airspace, and flight information; meteorology; airplane performance; Visual Flight Rules (VFR) cross-country planning and navigation; aeronautical decision-making; aviation physiology; FARs applicable to commercial pilot operations; complex aircraft systems; predicting aircraft performance; advanced aerodynamics; commercial decision making, and flight maneuvers for commercial pilot certification. Prerequisite: BUS 142 or successful completion of the FAA ground exams.||3|
|BUS 245||Front Office Management||The course will include system, design, analysis, and application for hotel functions, including guest services, reservations, reception, and the night audit.||3|
|BUS 252||Business Law I/Legal Environment of Business||After introductory materials on sources of law, court systems, civil procedure, and tort and Constitutional, property, and criminal law, the major part of this course is devoted to the law of contracts. The course covers the effect of e-commerce on contracts with emphasis on the Uniform Electronic Transactions Act, the Uniform Computer Information Transaction Act, and the Electronic Signatures and Global and National Commerce Act. Also discussed are business organizations, partnerships, limited partnerships, limited liabilities, and corporations.||3|
|BUS 253||Business Law II||After introductory materials on agency and employment and bankruptcy and secured transactions, the major part of this course is devoted to the laws governing the sale of goods, including Article II of the Uniform Commercial Code and the Uniform Commercial Information Transactions Act and the laws governing commercial instruments, including Articles III and IV (a) of the Uniform Commercial Code and the Electronic Signatures and Global and National Commerce Act.||3|
|BUS 255||Airline Management||This course covers the development of the air transport industry as well as the structure of domestic and international air transport. Organizations and management of the operations, equipment selection, finance and the problems encountered in the management of passenger travel as well as cargo operations are covered.||3|
|BUS 301||Management Information Systems||Introduces the student to the vast and fast-growing field of computer-based information systems and technologies (CBIS/T), especially as these are strategically acquired, developed and deployed in different types of organizations. Various frame-works, principles, concepts, issues, methodologies, and applications crucial to achieving and maintaining competitive advantage will be explored using a socio-technical approach. SQL and topics such as the social, organizational, and ethical implications of CBIS/T and eCommerce are also discussed. Prerequisite: BUS 103.||3|
|BUS 303||Database Management Systems||Provides an understanding how current and emerging database technologies support business objectives. Emphasis on providing students with a conceptual and practical foundation upon which to analyze information requirements and to design and implement effective databases using the relational database model and the database life cycle methodology. Multiple tutorials and projects provide students the opportunity to become proficient in the use of SQL and the various features of relational database management software. Prerequisite: BUS 103, BUS 301.||3|
|BUS 304||Systems Analysis and Design||Examines system development concepts, methodologies, tools and techniques. Emphasis on providing students with a conceptual and practical foundation for approaching and analyzing business situations, identifying user constituencies, formulating and framing problems, determining and specifying information requirements, data modeling, and planning and logically designing information systems. Prerequisite: BUS 103, BUS 301.||3|
|BUS 305||Data Communications and Computer Networks||Provides a conceptual and practical foundation for understanding how current and emerging developments in data communications and computer networks support business objectives. Topics include computer communications networks, wide area and local area network topologies, enterprise and inter-organizational networking and standards. Emphasis will be placed on the technical and management aspects and the operational and strategic implications of various computer network and telecommunications applications. Prerequisite: BUS 103, BUS 301.||3|
|BUS 306||Electronic Commerce||Examines the current and emerging trends in electronic commerce and their implications for creating and capturing value and for achieving and sustaining competitive advantage. Provides students with a technical and managerial foundation for understanding technological drivers, platforms and infrastructure, Internet business models, logistics and fulfillment, electronic payment and security systems, and organizational and implementation issues. Prerequisite: BUS 103, BUS 301.||3|
|BUS 307||Web Application Development||Builds upon skills and knowledge developed in prior programming languages. Provides the fundamental concepts, principles, and techniques for effective web application design and implementation. Topics include design methodologies, client-side and server-side programming and implementation techniques, web servers and web application servers. Prerequisite: Any one or more of the following: BUS 203, BUS 206, BUS 207, and/or BUS 407.||3|
|BUS 312||Operation Management/Quantitative Analysis||Deals with theory of linear programming and duality methods, design and use of computer solutions, decisions made under uncertainty and recurrent decision problems under certainty and risk. Also covers transportation algorithms, inventory control and PERT/CPM. Prerequisite: MATH 110, MATH 216.||3|
|BUS 314||Marketing Management||This course strengthens the managerial skills of students in analyzing marketing opportunities, researching target markets in terms of product, promotion, price and distribution strategies. Designing strategies for these aspects of marketing, implementing, and controlling the marketing efforts is discussed in this course. Prerequisite: BUS 111.||3|
|BUS 315||International Marketing||The course covers analysis of foreign markets, including the cultural, political, and economic differences and their impact on marketing strategies. It deals with international marketing strategies at all stages of international involvement -- from exporting to direct investment. Prerequisite: BUS 111.||3|
|BUS 316||Direct Marketing: Telemarketing||This course explores the newest direct-response marketing techniques utilized in well planned, organized, and managed direct marketing programs. Several forms of direct marketing will be analyzed in the context of the entire marketing media mix. Telemarketing, direct-response radio and television, electronic shopping and the like will be examined to see how these diverse marketing vehicles are used to obtain direct orders from targeted customers or prospects. Prerequisite: BUS 111.||3|
|BUS 317||Theories of Retail Buying||This course explores the world of the retail buyer in terms of theory and application. Students spend half of their time learning about how buyers operate in the marketplace and the other half working on computer applications used in buying today.||3|
|BUS 319||Dimensions of Tourism||The course is an introduction to the broad fields of travel and tourism. Among the topics covered are cultural tourism, economic role of tourism, marketing of tourism, and the sociology of tourism.||3|
|BUS 321||Financial Management||This course is offered to students who have had some background in accounting, economics, and statistics. It deals with the institutions, problems, organizations, and analytical procedures that are unique to financial management. Topics such as ratio analysis, time value of money, cost of capital, and capital budgeting techniques are covered. Prerequisites: BUS 132, and ECON 100.||3|
|BUS 322||Personal Financial Planning||The importance of setting and organizing objectives for an individual or family is covered. The process of converting these and implementing alternative plans is discussed. Protection against personal risk, capital accumulation, provision for retirement, investment and property management, and planning for business interests are addressed in the course discussions.||3|
|BUS 323||Money and Banking||The initial understanding of money: its definition, supply, importance, and control by the Federal Reserve System, as well as the Federal Deposit Insurance Corporation, are covered. This is followed by the analysis of banking operations covering planning, performance evaluation, core and tier capital, risk management techniques, and the impact of government regulations on the management of financial institutions. Prerequisite: ECON 100 or its equivalent.||3|
|BUS 325||Investments and Portfolio Management||The course will provide students with an understanding of why people invest and how they make their investment choices, such as asset valuation, asset selection, portfolio structuring, and valuation. An understanding of risk and return relationships and the vast opportunities in global investments, including derivatives, and the practical application of portfolio management and investment planning are a part of the course. Prerequisite: BUS 321 and MATH 216.||3|
|BUS 330||Real Estate Management||Covers market and cost appraisal, income appraisals, property rights, leases, home ownership, and other topics related to real estate laws, as well as the management of a real estate brokerage office. Prerequisite: BUS 252.||3|
|BUS 331||Intermediate Accounting I||Presents the objectives of accounting and the principles that make up the development of GAAP as applicable to Financial Statement Presentation. International Financial Reporting Standards (IFRS) are introduced. Development and analysis of financial statements is explored in detail. Prerequisites: BUS 132 and MATH 110 or MATH 201.||3|
|BUS 332||Intermediate Accounting II||Continues Intermediate Accounting I, BUS 331, including detailed studies of cash, accounts receivable, inventory, short- and long-term debt, and owner's equity. Also on the agenda: marketable securities, handling leases, and ethical issues. Prerequisite: BUS 331.||3|
|BUS 333||Cost Accounting||Presents the principles of cost accounting, beginning with the nature and purpose of cost accounting in the manufacturing environment. The major area of job order and process cost accounting are presented along with the application of these techniques to manufacturing and other environments. Finally, the use of cost accounting as a management tool is explained. Prerequisite: BUS 132.||3|
|BUS 334||Federal Taxation||Presents the history and politics behind the federal income tax laws and regulations, including major emphasis on tax provisions common to all types of taxpayers, and in particular, individuals.||3|
|BUS 341||Organizational Behavior||The objective of this course is to provide an introduction to the study of individual, group, and organizational behavior as it impacts the management of complex global organizational environment. After completing this course, one should be capable of diagnosing what is occurring in organizations and be able to influence the situational dynamics and improve organizational functioning. Prerequisite: BUS 121 or permission of instructor.||3|
|BUS 342||Airport Operations Management||The airport as an operational system, along with airport peaks and airline scheduling, are covered. Ground handling, baggage handling, airport security, technical service, and operational administration and performance are part of the course.||3|
|BUS 343||Airline Scheduling and Logistic Management||The course covers the structure of flight schedules for landing and takeoffs at various airports and all the managerial and communication aspects relative to having a flight materialize. Dispatching functions as well as commercial airline responsibilities in coordinating these activities with airport and the Federal Aviation Administration (FAA) are part of this course. Load factors, passenger and cargo transportation models are discussed. Prerequisite: BUS 255 and BUS 342.||3|
|BUS 344||Airport/Airline Security||This course examines safety and security issues impacting airlines and airports. A historical overview of terrorism and other threats to aviation is discussed. Other topics covered include hijacking, aviation as a national asset, counter terrorism, TSA, and profiling.||3|
|BUS 370||International Business Management||Presents an overview of international business within the framework of cultural, political, legal, and economic diversity in the world and in a changing global market place. Considers the impact of international business on the national economy and the conflicts between protectionism and free trade. Global business strategy design, organization, and implementation are discussed. Prerequisite: BUS 121.||3|
|BUS 380||Ethical Leadership and Corporate Social Responsibility||This course emphasizes the importance of ethical leadership and its contribution to a more socially responsible corporate image and reality. Through readings and discussions, and with the help of speakers, the course investigates the many institutional and organizational areas that provide opportunities for leaders to make just and ethical decisions in order to serve all of its stakeholders. It illustrates ways in which a business can preserve and expand its profitability, while still creating ethical relationships, both internally and externally. Students in this course help to facilitate the annual Ethical Leadership and Corporate Social Responsibility Forum held in the fall.||3|
|BUS 390||Special Topics||Seminars will be offered on various topics to meet new issues that impact the business organization. A seminar will not include topics covered in normal course content.||3|
|BUS 400||Operating Systems||The study of operating system principles including file systems, scheduling, memory management, deadlocking, concurrency, and distributed systems. Case studies will be used to emphasize each principle. Prerequisites: Any two of the following: BUS 203,BUS 206,BUS 207,BUS 407.||3|
|BUS 401||Application Development Using Visual Basic||Provides the fundamental concepts, principles, and techniques for effective application program analysis, design, and implementation using the Visual Basic programming language. Topics include structured analysis and diagramming techniques, user interface design concepts and methods, test data generation, application program maintenance, and business report production through the integration of Visual Basic, databases, and other technologies. Multiple tutorials and projects enable students to become proficient in the use of basic and advanced features of the language. Prerequisites: BUS 301 and BUS 303.||3|
|BUS 402||Advanced Web Application Development||Builds upon skills and knowledge developed in the introductory Web Application Development course (BUS 307). This course aims at the development of bigger and more complex applications. It also provides students with the opportunity to learn and apply advanced concepts, principles and techniques for effective web application design and implementation. Prerequisite: BUS 307.||3|
|BUS 403||Computer Security and Control||Provides students with a technical and managerial foundation for understanding enterprise and inter-organizational system vulnerabilities and abuse, for creating and deploying effective control initiatives, for preparing and implementing disaster recovery plans, and for ensuring system quality. Legal aspects and the role of auditing in control processes will also be discussed. Prerequisites: BUS 301 and BUS 252.||3|
|BUS 405||Advanced Applications Development: COBOL||Deals with the conversion of logical design specifications into applications using advanced features of COBOL. Topics include concepts of file organization and their creation and update; report generation; use of utility programs and software engineering principles, and guidelines on application design, implementation, and maintenance. Prerequisites: BUS 203 and BUS 301.||3|
|BUS 407||C Programming Language/C++||As a mainstay in computing curricula, this course provides a solid foundation of data structures and programming languages using C++. Topics include data structures, programming paradigms, constructs, design, implementation, and object-oriented programming. This course does not assume any previous experience with "C", but does assume that the student has designed, coded, and implemented a computer program in any language prior to taking this course. Prerequisite: BUS 207.||3|
|BUS 410||Advanced Topics in Information Systems and Technologies||Advances in information systems and technologies, the rapid rise and expanding use of computer networks, the growth of knowledge work and the globalization of trade are long-term trends that will continue to gather momentum in the decades ahead. This course focuses on specific conceptual and technical advances in the ever-growing field of information systems and their current and potential implications for business. Prerequisites: BUS 301, junior standing, and consent of the instructor.||3|
|BUS 413||Marketing Research||Presents techniques of marketing research, including analysis of company records, experimental methods, questionnaire surveys, sampling theory, interview techniques, and statistical analysis. Prerequisites: BUS 111 and BUS 312 or permission of the department chairperson.||3|
|BUS 414||Industrial Marketing Management||The course presents an integrative examination of industrial marketing. It reviews the environment of industrial marketing and examines each of the major types of industrial customers. Evaluating the organizational buying process, assessing marketing opportunities, analyzing marketing interface with manufacturing research and development, and reviewing the marketing mix are part of the course discussion. Through case analysis, the students examine techniques for evaluating industrial marketing strategy and performance by utilizing marketing control systems and marketing profitability analysis. Prerequisite: BUS 111.||3|
|BUS 420||Information Systems Development Project||Students, in individual or team settings, participate in an actual live project: in the analysis, design, and actual implementation of a system. Students draw concepts, methodologies, and techniques learned from other CIS and business courses. Prerequisites: BUS 301, BUS 303, BUS 304, BUS 305, BUS 307, BUS 407, and consent of the instructor.||3|
|BUS 422||Personnel/Human Resource Management||Examines the changing responsibilities of a personnel/human resource manager within organizations; addresses human and interorganizational behavior. Covers recruitment, selection, training, and development of employees. Also discusses reward systems, compensation methods, health and safety in the work place, and the importance of ethical leadership and corporate social responsibility. Prerequisite: BUS 121.||3|
|BUS 424||Managerial Decision-Making||Emphasizes study of the decision-making process as a whole, utilizing a process model to show why and how a decision materializes. Discusses interdisciplinary sources affecting decision-making, including the environment, psychology, and sociology and identifies possible constraints placed upon the decision-maker.||3|
|BUS 425||Entrepreneurship and Small Business Operations||The course covers the entrepreneurial process and identifies and evaluates opportunities while focusing on developing business plans for these opportunities. In addition, it enhances the knowledge in determining the resources required for business operations. It covers topics such as product innovations, marketing, and financial plans, as well as patents and trademarks. Prerequisites: BUS 111, BUS 121, BUS 131, BUS 132, BUS 252 and BUS 301.||3|
|BUS 427||Banquet and Convention Management||This course covers convention and meeting markets with special emphasis on corporate needs and professional groups and the various methods of providing excellent service to these groups. It includes hotel accommodations, food service, board room organization, banquet planning, sales, and marketing for convention events.||3|
|BUS 432||Accounting for Management||Provides an introduction to accounting techniques currently in use by company managers. Emphasis is on the understanding of cost and cost behavior as it relates to planning and decision-making activities in the organization. Current techniques and basic concepts are applied to solve management problems. Prerequisite: BUS 132.||3|
|BUS 433||Auditing Principles and Procedures||Provides an understanding of concepts that underline the principles, standards, and procedures involved in the conduct of an audit. An analysis of the auditing profession, the audit process, and reporting of problems is presented through the use of an integrated case study. Landmark legal cases; official pronouncements such as SASs, SSARs, FASBs, and industry audit guides are discussed. Prerequisite: BUS 332.||3|
|BUS 436||Advanced Accounting||Covers the more complex topics in accounting such as governmental accounting, non-profit entities, partnerships including non-profit entities, partnerships including ownership changes and liquidations, and business combinations. Emphasis is given to consolidated financial statements and the problems involving inter-company transactions and special issues in accounting for subsidiaries. Prerequisite: BUS 332.||3|
|BUS 437||Taxation of Business Entities||Legal and income tax applications relative to various types of taxable entities - sole proprietorship, corporations, partnerships, limited liability companies, and S. Corporations. Overview of the applicable tax problems associated with the organization, operation, and distribution from and liquidation/dissolution of each type of entity. Prerequisite: BUS 334 or permission of the department chairperson.||3|
|BUS 445||Advanced Topics in Finance||This course represents a capstone course for the Finance major. It focuses on the latest trends in corporate finance, investments, and personal financial planning. The objective of the course is to integrate theoretical and practical concepts through the utilization of case studies and current market data. Students may only register for this course during their senior year after completion of their major courses including BUS 321, BUS 322, and BUS 325.||3|
|BUS 450||Independent Study||Involves study or research on a specific area of interest not included in normal course content.||variable|
|BUS 451||Business Internship||Places the student in a business environment to receive on-the-job training related to the student's area of specialization. To receive the three hours of credit, the student is required to work 250 to 300 hours and submit a written report and other designated documents and assignments detailing the experience. Students doing an Internship in Information Systems are required to have completed the following prerequisites: BUS 301, BUS 303, BUS 304, BUS 305, BUS 307, BUS 407, and the consent of the instructor.||3|
|BUS 452||Business Internship II||Continuation of the Business Internship process for those majors that are required to complete six (6) credit hours of internship.||3|
|BUS 460||Group Study||Involves student group research or study, for variable credit.||variable|
|BUS 461||The Leadership Process in the Global Marketplace||Examines Leadership as a process not just as a position. Investigates the interaction between leaders and their followers and the changing situations and environments that leaders must confront. Focuses on leader power and influence, intelligence and creativity, leader personality, and leadership styles, values and attitudes. Discusses the issues of followership, group and team leadership, and motivation. Introduces situational and environmental characteristics that create constraints and opportunities for leaders. Illustrates how task interdependence, organizational culture and technology, uncertainty and change impact leadership. Prerequisites: BUS 121, BUS 341.||3|
|BUS 471||International Finance||The international monetary (exchange rate) arrangements and their impact on international trade and international investments are discussed. Financial strategies regarding both short term and long term financing in international business, exchange rate exposure and its management are a part of this course. Prerequisite: BUS 321.||3|
|BUS 480||Women in Management||Examines issues surrounding women in the workplace through a review of current literature and case studies that focus on women in managerial roles as entrepreneurs or corporate executives. Topics include gender and management style, barriers/problems women encounter, organizational power and politics related to gender, and career development. The student will develop an understanding of issues surrounding leadership challenges in the twenty-first century. Prerequisites: BUS 121.||3|
|BUS 481||Business Policies and Strategic Planning||This is a capstone seminar course that must be taken in the senior year of the student's program. The objective of the course is to integrate theoretical and practical concepts through the utilization of Harvard type cases. Students may only register for this course during their senior year after completion of their major courses including, BUS 301, 321, 341, and 422.||3|
|BUS 491||Accounting Concepts*||Fundamental principles of accounting covering assets, liabilities, and owner's equity accounts. Topics include financial statement preparation and interpretations along with accounting procedures that assist business managers in reviewing and interpreting data.||1|
|BUS 492||Business Economics*||A review of both macro- and micro-economic concepts that are essential in the decision-making process of governments, firms, and individual managers. National income, business cycles, and the price theory of the firm are discussed.||1|
|BUS 493||Computer Technologies for Management*||The use of information technology in business. Emphasis is placed on the use of current and popular computer software packages.||1|
|BUS 494||Financial Tools*||Essential knowledge of practical and theoretical financial tools and the use of these tools by financial managers in analyzing and evaluating investment decisions.||1|
|BUS 495||Managerial Concepts*||Informal and formal organizational functions in corporate settings are discussed. Topics include management tasks and the application of the various managerial styles and concepts relative to productivity within business organizations.||1|
|BUS 496||Marketing and Sales Concepts*||Discusses basic aspects of marketing, including product, price, promotion, and channels of distribution. Provides an overview of marketing as it exists in the current environmental market place.||1|
|BUS 497||The Legal Environment of Business*||Corporate legal issues and social responsibility are discussed. Business contracts, union contracts, and the legal requirements of all concerned, such as suppliers, distributors, unions, and management, are part of this module.||1|
|BUS 498||Review of Business Statistics*||Topics include probability, standard deviation, variance analysis, linear regression, correlation, and sampling techniques.||1|
This course is designed to provide students with an overview of current and emerging leadership theories, best practices in organizations, cases, and learning experiences relevant to the development of their individual and team leadership potential. Students' leadership styles and competencies are assessed and feedback offered to give students the opportunity to understand and better develop their leadership competencies.
|BUS 510||Management Role of the Information Professional||
This course is designed to provide students with theories, frameworks, andbest practices to enable robust understanding of the management and technology issues and challenges they will confront in organizations as information professionals. Topics include current and emerging trends in management and technology, competencies and best practices of effective managers, learning organizations, change management, knowledge creation and management, information ecology, and communities of practice.
|BUS 513||Web-based Marketing||
This course provides students with frameworks, concepts, and tools to effectively design, deploy, and evaluate web-based networking and marketing strategies aimed at increasing traffic, sales, and brand visibility online. Topics include web technologies, web-based networking, and marketing models, consumer behavior in the marketspace, customer acquisition and retention, search engine optimization, and web-analytics.
|BUS 514||Web-based Systems Development||
The demand for web-based systems and applications that deliver complex arrays of functionality to large numbers of diverse groups of people, performance, reliability, quality, and usability has become of paramount importance. This course is designed to provide students with multi-disciplinary approaches, methodologies, techniques, and tools to assess needs and to effectively develop and maintain web-based systems and applications that meet business and user requirements.
|BUS 531||Advanced Topics in Management Information Systems||
This course is designed to provide students with theories, frameworks and best practices for understanding the interrelationships of strategy, organizational architecture, and information technology. Course examines how collective intelligence and information technology, within and across organizations, can be harnessed to bring about rapid improvement to complex problems. Topics include current and emerging trends and challenges in technology and management, industry structure and business landscape analysis, strategy, technology infrastructure, functional information systems, enterprise solutions, knowledge management, business analytics, ethics and information security and business.
|BUS 534||Business Intelligence||
Organizations are gathering and storing more and more data. The amount of data in the world is doubling approximately every year. This data is of little benefit unless it can be turned into useful information and knowledge. Business Intelligence (BI) is the new discipline that combines all of the tools to gain data inferences. This course thus provides an integrative foundation in the field of business intelligence at the operational, tactical, and strategic levels. BI components such as value chain, customer service management, business process analysis and design, transaction processing systems, management information systems, and executive information systems are brought together, as well as other topics relevant to the field of Business Intelligence. Additionally, this course is designed to provide students with a fundamental understanding of how Business Intelligence and Data Warehousing with Data Marts support a Knowledge Management environment. It also introduces the basic principles of Knowledge Management, focusing on the need for and use of information.
|BUS 535||Data Mining and Warehousing||
Data mining is a relatively new term used in the academic and business worlds, often associated with the development and quantitative analysis of very large databases. Its definition covers a wide spectrum of analytic and information technology topics including a set of techniques that have been designed to find interesting pieces of information or knowledge in large amounts of data most efficiently. Association rules, for instance, are a class of patterns that tell which products tend to be purchased together. There is currently a large commercial interest in the area, both for the development of data mining software and for the offering of consulting services on data mining, with a market for the former estimated in the billions of U.S. dollars. In this course we explore how this interdisciplinary field brings together techniques from databases, statistics, machine learning, and information retrieval. We will discuss the main data mining methods currently used, including data warehousing, denormalization, data cleaning, clustering, classification, association rules mining, text indexing and searching algorithms, how search engines rank pages, and recent techniques for web mining.
|BUS 541||Organizational Behavior and Development||
Investigation and critique of contemporary theories of organization and administration with respect to their scientific support and practicality for increasing rationality, prediction, and control in business administration. Examines such topics as: motivation, interpersonal and organizational communications, work group dynamics, intergroup interaction and leadership, as well as organizational structure and effectiveness.
|BUS 542||Financial Planning and Management||
This course concentrates on the principles and techniques for effective use of business capital and on the decision-making ability developed for short-range and long-range financial planning. Financial theory, institutions and capital markets as they affect national, multinational and transnational corporations are discussed. Readings and case studies are utilized.
|BUS 543||Human Resources in Management||
This course examines the Human Resource Management function and its strategic role in the corporate structure. Recruitment, selection, training and development administration, performance appraisal, succession planning, global aspects of HRM and current trends in Human Resource Management are among the topics included in the readings and class discussions. Case studies and role play related to HRM have a role in the learning process. At least one speaker from the industry is invited to class each semester as a means of connecting the student to the "real world" application of Human Resource Management. A comprehensive final project/paper is written and presented at the end of this class. Students are encouraged to write research papers suitable for submission to appropriate journals.
|BUS 546||Managing the Organization in the Marketspace||
A profound consequence of the ongoing information revolution is its influence on how value is created and extracted when information about a product or service can be separated from the product or service itself. This course explores various conceptual frameworks and best practices for maximizing opportunities in the market-space. This course also examines how organizations utilize marketplace and marketspace environments to their best advantage to achieve and sustain competitive advantage.
Prerequisite: BUS 531, or permission of the Executive Director.
|BUS 548||Operation Analysis and Management: Quantitative Methods||
The importance of operations management has increased dramatically in recent years. Fierce global competition, shorter product and service life-cycles, better educated quality-conscious consumers, and the capabilities of new and emerging technologies have placed increasing pressures on the operations function to improve productivity while providing a broader array of quality products and services. This course examines problems encountered in planning, operating, and controlling production of goods and services. Topics include: waiting-line management, quality assurance, production systems, project management, and inventory management. Computer and quantitative models used in formulating managerial problems.
|BUS 549||Labor Relations - Manpower and Collective Bargaining||
An analysis of collective bargaining and the negotiation process. Factors affecting the negotiation between management and the labor unions are discussed. Cases are utilized to illustrate impact of statutory law on private enterprise.
|BUS 550||Production Management: Total Quality Management||Production and inventory planning and control systems. The design of production facilities, location, capacity, and assembly line production are covered. Cost factors, including labor, standards, preventive maintenance, product planning, manpower planning. All are part of the resources used in a total quality management scenario. TQM presents methods, tools, technologies and case studies for product, process and service quality improvement. The emphasis is on prevention through quality engineering, design, and implementation. The ISO 9001:2000 standard, is a keystone aspect of this course, as it serves as a must for quality audits and certifications.||3|
|BUS 551||Management of International Business Organizations||An in-depth study of international business organizations, with an emphasis on the social systems within countries as they affect the conduct of business from one country to another. Through case studies the alternatives for overall corporate policy and strategy that accommodate global operations will be explored. A research project on doing business in another country is part of the course requirement.||3|
|BUS 553||International Marketing||
The methods and systems of international marketing are discussed. International promotion, marketing intelligence, advertising, distribution in foreign markets, and global logistics, as well as international product policies, are discussed.
|BUS 554||Policy Formulation and Strategy Management||
This course is designed to provide students with an exposure to the broad framework embraced within the process of strategic planning and policy formulation. It is a comprehensive review and integration of all the functional areas covering business entities. Specifically, the course blends concepts, theory, and current practice. These elements are coordinated with selected case studies from actual business and/or organizational situations supported by executive presentations that are coordinated by student groups. Complex cases allow the students to test and extend their conceptual analytical skills.
Prerequisite: completion of at least 24 graduate credits.
|BUS 556||Business Venture and the Entrepreneur||Provides the student with practical knowledge of the entrepreneurial mindset covering evaluation of opportunities, sources of financing, business planning and development, deal structure, and valuation techniques. This course will include case analyses and require students to develop a business plan which will be presented and analyzed in class.||3|
|BUS 562||Systems Analysis and Design: Industrial Problem-Solving||
Effective business solutions begin with an appropriate understanding of business situations and requirements. As organizations strive to bring about an improvement in business performance and sustainability, analysis and design play a critical role in ensuring timely delivery of effective solutions. This course examines the nature of the various problems confronted in business and how systems thinking and systems development concepts, methodologies, tools and techniques can effectively deal with them. Topics include characteristics of complex ill-structured problematic situations, appreciative systems, systems thinking, inquiry systems, decision traps, constituency identification, problem formulation, requirements determination, project definition and system study, design and implementation, and project management.
Prerequisite: BUS 531.
|BUS 563||Information Systems - Database Management||
The course introduces database management and database management systems (DBMS). Students will acquire technical and managerial skills in planning, analysis, logical design, physical design, implementation, and maintenance of a database. Students will be provided hands-on training in database design, development, and implementation using relational DBMS software. Emphasis is placed on designing and developing reliable databases to support organizational management.
Prerequisite: BUS 531 or permission of the Executive Director.
|BUS 564||Accounting Information Systems||This course examines the information system's role in accomplishing the objectives of financial accounting, managerial accounting, tax accounting and auditing. Systems covered include manual accounting, computerized accounting, and Internet electronic commerce applications. Additional topics include internal controls, systems analysis, systems design and systems implementation.||3|
|BUS 566||Telecommunications and Networking Systems for Business||
This course provides a comprehensive coverage of technologies, enabling processes and approaches vital for the effective assessment, design, management, and security of business telecommunications and networking systems.
|BUS 568||Legal Aspects of the Management Process||
The course examines the growing importance of legal aspects as they relate to corporations, partnerships, and limited partnerships. Topics covered include: agency and employment, limited liability, managers? legal obligations, shareholders' rights, capital structure, duties and powers of directors and officers.
|BUS 569||Management of Innovation and Technology||
The innovation process and its management have been examined by scholars and practitioners for many years from the perspectives of a wide variety of disciplines. This course is designed to provide students with a robust framework that brings together a vast array of concepts, issues and challenges, cases and best practices related to progress in the study and practice of innovation and technology and its management. Course also provides students with tools and techniques needed to understand, construct and deploy a model of innovation that can be employed in many practical business and non-business settings.
|BUS 570||Marketing and Strategic Planning||
This course examines marketing as a major part of an organization’s strategic plan. Readings and discussion for this class include the basic functions of marketing, segmentation of markets, marketing research techniques and advertising and PR as part of the marketing campaign. Students work in marketing teams to analyze cases and produce a strategic marketing plan. Each semester at least one team produces a marketing plan for a particular local organization in need of greater visibility. A speaker from the industry visits the class to give the students real world insights into marketing as a major part of the organization’s strategic plan. Discussions also include aspects of both ethical and unethical marketing.
|BUS 581||Acquisition and Divestment||The course covers the theory and practice of strategic acquisitions and divestments. In addition, it discusses structure of Leverage Buy Out (LBO) and the role top management plays in the process. Furthermore, the course utilizes financial analysis techniques applied in the economic evaluation of consolidation, merger, liquidation, and reorganization. It reviews the transaction needed to complete an acquisition and gives defensive mechanisms used by management to deter a raider. Case studies and business reports are utilized. Prerequisite: BUS 542.||3|
|BUS 582||Business Taxation||Comprehensive, detailed study of federal tax law with emphasis on the formation, operation and dissolution of corporations, limited liability companies, partnerships, and sole-proprietorships. Prerequisite: BUS 568.||3|
|BUS 583||Retirement and Estate Planning||This course covers all the major retirement-related issues including plan design and flexibility, social security, and Medicare. Techniques for achieving various financial goals and structuring investment portfolios will be discussed. In addition, the course examines legal, financial and practical considerations in the creation, management and conservation of an estate. Various types of property interests (joint tenancy, tenancy in common, community property) are reviewed and the use of revocable and irrevocable trusts, gifts, powers of attorneys, retirement and custodial accounts are discussed. The influence of federal estate and gift and state taxation rules on estate planning techniques is examined. Ultimately, students will gain a thorough understanding of the process for developing a comprehensive financial plan.||3|
|BUS 584||Managerial Economics||
Coverage includes the economic theory in managerial decisions. Emphasis is placed on the application of these economic techniques within the business environment. Topics include estimation of supply and demand, forecasting and trend analysis, production and cost functions, and pricing strategies in various market structures.
|BUS 585||Risk Management and Insurance||Effective risk management is essential in today's uncertain business environment. Derivatives are standard instruments for managing financial risk with more than 90% of the Fortune 500 companies using fixed income derivatives to manage interest rate risk exposure. Thus, this course develops tools for valuing and modeling an organization's risk exposures, and it explores key issues in fixed income, financial engineering, and risk management. The sources of risk information are examined, business risks are analyzed, and the alternative methods of handling risks evaluated. Criteria for selection of proper insurance coverage and selection of carriers and intermediaries are also reviewed.||3|
|BUS 586||SEC and the Financial Markets||Operation and regulatory management of various financial markets such as Money Markets, Capital Markets, and Derivative Markets, etc., are discussed. A discussion of various instruments in addition to the involvement of various institutions (such as SEC, FDIC, FHLBB, FOMC) in each of these markets is also included.||3|
|BUS 587||International Trade and Investment||
The objective of this course is to assist students in achieving a better understanding of the multinational corporation in our increasingly interdependent world. Topics include: the determination of foreign exchange rates in a stable and variable rate system; the management of currency risk; and international portfolio investments. Trade relations and policies toward multinational enterprises are also discussed.
Prerequisite: BUS 542 or permission of the Executive Director.
|BUS 588||Portfolio Theory and Capital Markets||
A comprehensive survey of theories relating to construction of optimum portfolios, including discussion of the determinants of selecting securities within each portfolio. Institutions involved in the investment process as administrators or investors will be studied and performance evaluation criteria for investment houses discussed.
Prerequisite: BUS 542 or permission of the Executive Director.
|BUS 589||Advanced Topics in Real Estate Management||The focus of this course is the practical skills and judgment that contribute to creating and delivering successful projects in the real estate environment. It provides an advanced survey of modern residential and commercial real estate financing techniques from the perspective of the borrower and the lender. Although special entrepreneurial opportunities are considered, the course also recognizes that almost every executive is likely to be a significant user of real estate as a corporate leader, member of government, or trustee of a nonprofit. And, for most organizations, building projects are significant decisions whose execution is critical to overall sustainability and growth. Thus, this course provides the applied skills and techniques to make that decision a responsible and successful one and to appreciate the complex design and construction that contribute to a building's functionality, aesthetics, and overall value. Topics include: real estate contracts and regulations; financing methods and techniques, institutional sources of funds for real estate, appraisals and risk analysis; and real estate financing decision-making. The course includes lectures, demonstrations, spreadsheet software exercises, and guest speakers.||3|
|BUS 590||Research Methodology||
This course is designed to provide students with a thorough coverage of Qualitative and Quantitative Methods in business research topics backed by solid theory. Our approach blends a discussion format related to methodological and procedural issues with practical application through research projects performed in real-life settings. The course also addresses ethical issues, the role of the researcher, and strategies for reporting results.
|BUS 592||Web Application Design and Development||A growing number of businesses are concerned with increasing the strategic exploitation of technology and are using the web in rapidly changing and increasingly complex and critical ways. Generally, this course is about the development of web-based applications; it is not a Web page design class. Thus, the focus is not on the client tooling but the server side such as scripting languages, database interfaces, XML, web services, PHP and Web application design concepts. The course includes a survey of current web business practices to help the student gain an appreciation of the tools and web technologies necessary for business application design and development. The student will also learn to specify and design identity management and security requirements for web services, and to apply appropriate tools and techniques to design an e-business system. Additionally, the student will learn the ethical, legal and professional issues in the development of web business applications.||3|
|BUS 593||Business Information Security and Continuity||
Man-made and natural incidents happen within and across interconnected organizations every day. Many of these events are caused by security breaches and can cascade out of control to become crises and disasters that can threaten the very existence of organizations. Topics include a systems-wide and strategic perspective of information security, technical and administrative aspects of information security and assurance, and approaches and methods for protecting information assets, determining the levels of protection and response to security incidents, and designing a consistent, reasonable information security system, with appropriate intrusion detection and reporting features, and information security and staffing functions.
|BUS 594||ERP Systems||
ERP systems enable organizations to improve processes and to consolidate data and resources from all its units into one enterprise-wide accessible resource. Organizations are increasingly relying on ERP systems to better manage their enterprise, business intelligence, supply chain, customer relationships and business operations. This course provides students with a comprehensive coverage of various modules and functionalities of an ERP software and a hands-on platform to learn and develop expertise vital for installing, administering and maintaining ERP software solutions in a corporate enterprise environment.
|BUS 595||Graduate Internship||Places the student in a profit/nonprofit organization to receive on-the-job administrative training related to the student?s area of specialization. The student must log 250 hours of work experience to receive the three hours of credit.||3|
|BUS 598||Special Topics||Courses and seminars, short-term and semester-long, offered in a variety of course delivery modalities, to address various topics to meet current and emerging trends that impact business.||variable credit|
|BUS 599||Independent Research||Designed for students performing in-depth research in a particular field or subject. Research may include, but is not limited to, tasks and analysis in service to the Pacer Investment Fund.||variable credit|