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Communication Arts College of Creative Arts and Management Catalog Information || Faculty || Goals || General Requirements || Programs || Special Features || Professional Internships || Facilities || Degree Requirements || Major Requirements || Faculty Douglas B. Lawrence, Ph.D., Chairperson Rebecca Herman, M.F.A., assistant director in Dance Tanya Myren-Zobel, M.A., assistant to dance program Bob E. Gasper, B.A.* James W. Hart, M.S.* Mary Beth Holmes, M.S., assistant professor Ernie Mengoni, B.A., coordinator of Broadcast Operations Paulette A. Merchel, Ph.D., director, Program in Theatre and Dance Michael Mirabito, Ph.D. Judy Snyder, M.A., technical director Chris Norton, B.A. Paul J. Sevensky, B.A. Part-time Part-time, consultant in professional area *Part-time †Part-time, consultant in professional area Goals The Communication Arts curriculum at Marywood University provides students with a comprehensive education in the communication discipline. It is a broad-based program that includes Advertising and Public Relations (Ad/Pr), Digital Media/Broadcast Production (Broadcast and Corporate Communication) and Theatre Arts. Students may also select programs in Secondary School Teacher Certification and Arts Administration and may take courses in Speech, Journalism and Dance. The department also supports an ad hoc program. Students can, with an advisor, develop an individualized program consisting of digital media, advertising/public relations or theater courses. A program can also be developed with courses from other departments, such as Art. The department prepares students to assume roles as communication professionals in television and radio stations, advertising and public relation firms, newspapers, theatres, audio/video production houses and other public and private organizations. The jobs range from acting to desktop publishing specialists to media reporters to administrators and educators. The department also echoes the University's goal to provide an education directed toward the self-development of a fully human person; to pursue truth and academic excellence. Students are also encouraged to develop critical, creative, and independent thinking skills and to examine contemporary issues. General Requirements -- All Students All students are required to take COMM 101, Dynamics of Speech Communication. It is possible, however, to fulfill this requirement by passing a place-out test, given at a specified time each semester. Students wishing to exercise this option may take the test twice, but it must be passed no later than the end of the junior year or not later than the completion of 90 credits. Undergraduate core curriculum requirements include three credits in the Fine Arts, except for students in the Theatre, Art, or Music Programs. Courses within this department that fulfill the requirement are designated F A, and are listed at the end of the section on course descriptions for the Department of Communication Arts. Department Programs Specific program aims are as follows: Advertising and Public Relations Students are prepared for careers in advertising and public relations agencies and varied private and public organizations. Digital Media and Broadcast Production The major has two tracks: Broadcast and Corporate Communication. A student selects either track in conjunction with an academic advisor.   Broadcast Communication: Students are prepared for careers in the broadcast media, that is, television, film media, or radio industries. The skills and knowledge a student gains may also be applicable for cable organizations and production houses. Students also explore digital audio and video production, which prepares them for careers in other media outlets.   Corporate Communication: The non-broadcast media include media departments in hospitals, private and public organizations, consulting firms and the government.   Theatre Students are prepared for work in the contemporary theatre. Acting, theatre production, stage direction and the business of theatre are explored, as are theatre's classical roots and developing trends. Dance and Movement courses are offered to augment skills, competencies and academic programs.   Secondary School Teacher Certification Program Directed to the preparation of secondary school teachers in Communication Arts, the programs of study with specialization in theatre arts and media are approved for certification by the Pennsylvania Department of Education.   Program in Arts Administration Communication Arts students who pursue the program in Arts Administration have a choice of two tracks: Theatre and Corporate Communication. A student selects a track in conjunction with his or her academic advisor. The promulgation of the arts to various public constituencies implicitly requires a knowledge of the art form itself as well as a familiarity with relevant business procedures. The program prepares a student for both competencies.   Program in Musical Theatre Theatre, music, and dance as combined forms have a history that extends to the time of Thespis and the dithyrambs of ancient Greece. The program in Musical Theatre prepares students for musical theatre performance.   Ad Hoc Program in Communication Arts To meet a student's unique educational objectives that cannot be satisfied within existing programs, an Ad Hoc major combines studies in the several areas of the Communications Arts and related disciplines. Consequently, if an established program does not meet a student's needs, a special program can be developed. This course of study is designed with an academic advisor and can include courses outside the department. Sample Ad Hoc majors include: Advertising/Corporate Communication; Theatre/Broadcast Communication; Advertising/Art. Five Year Bachelor/Master (BA/MA) in Communication Arts Students who present appropriate qualifications will be able to study and complete two degrees in five years. The program is scheduled to allow completion of both bachelor's and master's degrees within a five year coordinated program. Special Features The department offers a student a number of opportunities to enhance his or her education. These include professional internships, independent studies, and membership in professional and student-based organizations, such as the AAF and PRSSA (advertising/public relations), Marywood Players (theatre), Marywood University Dance Ensemble (dance), and the NACB (telecommunications). The department also supports its activities through its own and campus-wide, contemporary teaching facilities. Professional Internships Internships provide practical experience under the direction of qualified professionals at cooperating organizations in all of the areas of specialization in Communication Arts. An internship may be arranged with organizations in various geographical locations to meet the student's career objectives. Facilities WVMW-FM: On-air stereo radio station licensed by the FCC; studio for interview programs equipped with PC-based music system and a digital delay for talk shows. A student staff manages and operates the station's daily broadcasting schedule with a coverage area that encompasses northeastern Pennsylvania; affiliated with the Intercollegiate Broadcasting System.   TV MARYWOOD: Digital facilities with full audio and video production capability, electronic field, graphics and post-production facilities. Students have ready access to computer-based audio labs, nonlinear editors and a comprehensive television control room and studio. Professional audio and lighting kits complement sophisticated digital field production systems. Student management and operational staff direct live and taped programming via regional facilities of Adelphia Cable; programming may also be produced for internal and external clients.   MARYWOOD THEATRE: 1100-seat, professionally equipped auditorium with sophisticated lighting control system; supports the production of classical, contemporary, musical, and children's theatre.   BLACK BOX THEATRE: Laboratory theatre with flexible staging; designed for student directed productions and to support experimental theatre.   MULTIMEDIA THEATRE: Audio-video facility for public presentations involving cinema, slides, audio and video recordings and computer-based media.   COMPUTER LABORATORIES: Word processing, desktop publishing, three-dimensional computer graphics, scriptwriting and multimedia productions. Access is also provided to the Internet.   WOOD WORD: Marywood's student newspaper. Degree Requirements Major Core Competencies Electives To Graduate 1. Advert/Public Relation 48 51 7 20 126 2. Digital Media a. Broadcast Communication b. Corporate Communication 48 48 51 51 7 7 20 20 126 126 3. Theatre 65 48 7 6 126 4. Secondary School Certif. Specialization in Theatre/Non-print Media 74/71 48/51 7 6 135 5. Arts Admin a. Theatre b. Corporate Comm 65 63 48 51 7 7 6 6 126 127 6. Arts Admin Secondary Concntr. (Theatre Arts or Corp. comm.) 59-62 51 7 6 126 7. Musical Theatre 69 48 7 6 130 Requirements Requirements -- All Majors The following courses are required for all Communication Arts students in Advertising/Public Relations, Digital Media/Broadcast, and Theatre Arts (12 credits): COMM 112 Communication Theory (3) COMM 130B Practicum (1) COMM 451 Coordinating Seminar in Communication Arts (3) COMM 230A and B Communication Arts Practicum (1) COMM 330A and B Communication Arts Practicum (1,1) COMM 430A or B Communication Arts Practicum (1,1) The following courses are required for all Digital Media and Broadcast Production students, as well as for all Advertising and Public Relations students (9 credits): COMM 115 News Writing (3) COMM 233 Video Production I (3) COMM 336 Broadcast Newswriting (3) Note: Seniors must take 430A or 430B during the semester in which they are not registered for COMM 451. Specific Program Requirements || Advertising & Public Relations || Telecom: Broadcast || Telecom: Corporate || Theatre || Secondary School || Arts Administration: w/Specialization -- w/Secondary Concentration || Musical Theatre || Ad Hoc || Journalism & Multimedia || Five Year Program || Advertising and Public Relations Major specialization in Advertising and Public Relations requires 48 total credits: COMM 201 Marketing Principles for Communication (3) COMM 202 Advertising: Principles and Practices (3) COMM 204 Public Relations: Principles and Practices (3) COMM 301 Advertising Copywriting (3) COMM 303 Public Relations Writing for the Media (3) COMM 305 Media Planning and Buying (3) COMM 306 Communication Graphics (3) COMM 307 Case Problems in Public Relations (3) COMM 309 Computer Graphics (Desktop Publishing; Multimedia Production) (3) Minor specialization in advertising requires 18 credits: COMM 115 News Writing (3) COMM 201 Marketing Principles for Communication (3) COMM 202 Advertising: Principles and Practices (3) COMM 230A or B Communication Arts Practicum (1,1) COMM 301 Advertising Copywriting (3) COMM 305 Media Planning and Buying (3) COMM 330B Communication Arts Practicum (1) COMM 430B Communication Arts Practicum (1) The practica could be replaced by COMM 450 Internship, with permission of the program director and department chair. Minor specialization in public relations requires 18 credits: COMM 115 News Writing (3) COMM 201 Marketing Principles for Communication (3) COMM 204 Public Relations: Principles and Practices (3) COMM 230A or B Communication Arts Practicum (1,1) COMM 303 Public Relations Writing for the Media (3) COMM 307 Case Problems in Public Relations (3) COMM 330B Communication Arts Practicum (1) COMM 430B Communication Arts Practicum (1) The practica could be replaced by COMM 450 Internship, with permission of the program director and department chair. Digital Media and Broadcast Production Broadcast Communication Major specialization in Broadcast Communication requires 48 total credits: COMM 231 or ART 315 Audio Production Basic Photography (3) (3) COMM 234 Video Production II (3) COMM 237 New Communication Technologies (3) COMM 238 Media Scriptwriting (3) COMM 334 Media Management (3) COMM 337 Media Programming (3) COMM 339 Media Performance (3) COMM 389 Telecommunications Sales and Promotions (3) COMM elective 3 credits (Internship or any other Communication Arts course; ART 315) Minor specialization in Broadcast Communication requires 18 credits: COMM 233 Video Production I (3) COMM 234 Video Production II (3) COMM 237 New Communications Technologies (3) COMM 238 Media Scriptwriting (3) COMM 330B Practicum in Broadcast Communication (1) COMM 337 Media Programming (3) COMM 430A, B Practicum in Broadcast Communication (1,1) The practica could be replaced by COMM 450 Internship, with permission of the program director and department chair. Corporate Communication Major specialization in Corporate Communication requires 48 total credits: COMM 204 Public Relations: Principles and Practices (3) COMM 206 Organizational Communication (3) COMM 234 Video Production II (3) COMM 237 New Communication Technologies (3) COMM 306 Communication Graphics (3) COMM 334 Media Management (3) COMM 340 Writing for Corporate Communication (3) COMM 400 Instructional Design and Media (3) COMM elective: 3 credits (Internship or any other Communication Arts course with permission of the program director; ART 315) Minor specialization in Corporate Communication requires 18 credits: COMM 206 Organizational Communication (3) COMM 233 Video Production I (3) COMM 237 New Communication Technologies (3) COMM 330B Practicum in Broadcast Communication (1) COMM 340 Writing for Corporate Communication (3) COMM 400 Instructional Design and Media (3) COMM 430A, B Practicum in Broadcast Communication (1,1) The practica could be replaced by COMM 450 Internship, with permission of the program director and department chair. Theatre Major specialization in Theatre requires 45 total credits, Basic Requirements (12 credits) plus: COMM 113 Introduction to Theatre (3) COMM 241 Fundamentals of Acting (3) COMM 242 Advanced Acting (3) COMM 247A Stage Management (2) COMM 247B Scenic Design (2) COMM 247C Lighting/Sound Design (2) COMM 247D Costuming Make-Up (2) COMM 341 Theatre History (2) COMM 342A Tragedy in Dramatic Literature (2) COMM 342B Comedy in Dramatic Literature (2) COMM 343 Theatre Management (2) COMM 347 Fundamentals of Directing (3) COMM 348 Advanced Directing (3) COMM 404 Theatre as a Business (2) Minor specialization in Theatre requires 18 credits: COMM 230B Communication Arts Practicum (1) COMM 247A Stage Management (2) COMM 330B Communication Arts Practicum (1) COMM 341 Theatre History (2) COMM 342A Tragedy in Dramatic Literature (2) COMM 342B Comedy in Dramatic Literature (2) COMM 347 Fundamentals of Directing (3) COMM 430B Communication Arts Practicum (1) Choose two courses from the following three: COMM 247B Scenic Design (2) COMM 247C Lighting/Sound Design (2) COMM 247D Costuming/Make-Up (2) Minor specialization in Dance requires 18 credits: COMM 140 Fundamentals of Dance/Movement (3) COMM 141 Body Awareness* (3) COMM 141L Body Awareness Lab* (0) COMM 142 Fundamentals of Improvisation/Choreography (3) COMM 143A or B Ensemble (3) Six credits of dance technique. Courses are offered in ballet, jazz, modern dance, tap, musical theatre, and stage combat. An audition is required for the purpose of evaluation and advisement. *Some majors (such as Psychology or Early Childhood special Education) will require a student to substitute Body Awareness with Kinesiology, which has a prerequisite of two science courses that can be applied to liberal arts requirements.   Secondary School Teacher Certification in Communication Arts with Major Specialization in Theatre Arts and Non-Print Media To fulfill secondary school teacher certification requirements, students must complete:   The professional educational sequence. This includes ENGL 412A Teaching Writing and ENGL 412B Teaching Literature.   A group of courses totaling 14 credits under basic requirements. These courses are: COMM 112 Communication Theory (3) COMM 130B First-Year Practicum (1) COMM 230A,B Communication Arts Practicum (1,1) COMM 330A,B Communication Arts Practicum (1) COMM 430A,B Communication Arts Practicum (1) COMM 451 Coordinating Seminar in Communication Arts (3) ENGL 400 Structure of Linguistics (3) One core area as a major specialization. The core areas are: Theatre Core (18 Credits): COMM 113 Introduction to Theatre (3) COMM 241 Fundamentals of Acting (3) COMM 247A Stage Management (2) COMM 247B Scenic Design (2) COMM 247C Lighting/Sound Design (2) COMM 347 Fundamentals of Directing (3) COMM 348 Advanced Directing (3) Non-print Media Core (15 credits): COMM 231 Audio Production (3) COMM 233 Video Production I (3) COMM 234 Video Production II (3) COMM 237 New Communications Technology (3) Elective 3 non-print media credits selected in consultation with student's academic advisor.   Four courses totaling 12 credits -- two literature courses and two courses from Communication core areas other than the major specialization. Students majoring in Theatre must take COMM 341, COMM 341A and COMM 342B (Theatre History, Tragedy in Dramatic Literature and Comedy in Dramatic Literature) among their literature courses. Also see Education Department for a description of admission and retention criteria and further course requirements. The curriculum requirements discussed in this section are subject to change, based on guidelines established by the Pennsylvania Department of Education. Arts Administration (with Specialization either in Theatre Arts or Corporate Communication) Major specialization in Arts Administration requires the following: 26 credits in Theatre or 24 credits in Corporate Communication as an area of primary concentration. The courses are: Theatre Arts: COMM 113 Introduction to Theatre (3) COMM 130B First-Year Practicum (1) COMM 247A Stage Management (2) Choose two courses from the following three: COMM 247B Scenic Design (2) COMM 247C Lighting/Sound Design (2) COMM 247D Costuming and Make-Up (2) COMM 330B Communication Arts Practicum (1) COMM 341 Theatre History (2) COMM 342A Tragedy in Dramatic Literature (2) COMM 342B Comedy in Dramatic Literature (2) COMM 343 Theatre Management (2) COMM 430B Communication Arts Practicum (1) COMM 451 Coordinating Seminar in Communication Arts (3) COMM 450 Internship (2) Elective: 3 theatre credits selected in consultation with student's academic advisor. Corporate Communication COMM 204 Public Relations: Principles and Practices (3) COMM 206 Organizational Communication (3) COMM 233 Video Production I (3) COMM 234 Video Production II (3) COMM 237 New Communication Technologies (3) COMM 340 Writing for Corporate Communication (3) COMM 400 Instructional Design and Media (3) COMM 451 Coordinating Seminar in Communication Arts (3)   15 credits in Art or Music as an area of secondary concentration in courses designated by the respective departments. Please see the course list in each department for specific requirements.   24 credits in Business, including the following courses: BUS 103 Computer Tools for Management (3) BUS 111 Principles of Marketing (3) BUS 121 Principles of Management (3) BUS 131 Accounting I (3) BUS 132 Accounting II (3) BUS 252 Business Law I (3) BUS Elective The student will select 6 credits in business course to complete their 24 credits Arts Administration (with Secondary Concentrations in either Theatre Arts or Corporate Communication)   Student selects Art or Music as an area of primary concentration. Please see the course requirements listed for each department in this catalog.   Student selects a second concentration of 15 credits in either Theatre or Corporate Communication. The courses are: Theatre Arts: COMM 230A or B Communication Arts Practicum (1) COMM 247A Stage Management (2) Choose two courses from the following three: COMM 247B Scenic Design (2) COMM 247C Lighting/Sound Design (2) COMM 247D Costuming and Make-Up (2) COMM 341 Theatre History (2) COMM 342A Tragedy in Dramatic Literature (2) COMM 342B Comedy in Dramatic Literature (2) COMM 343 Theatre Management (2) Corporate Communication COMM 204 Public Relations: Principles and Practices (3) COMM 206 Organizational Communication (3) COMM 233 Video Production I (3) COMM 340 Writing for Corporate Communication (3) COMM 400 Instructional Design and Media (3)   Musical Theatre Major specialization in Musical Theatre requires 29 credits in theatre and 15 credits in dance and 30 credits in music. (For music requirements please see the Music department section of the catalog: Theatre COMM 113 Introduction to Theatre (3) COMM 230B Communication Arts Practicum (1) COMM 241 Fundamentals of Acting (3) COMM 242 Advanced Acting (3) COMM 244A,B,C,D Audition Workshop (.5,.5,.5,.5) COMM 247A Stage Management (2) COMM 330B Communication Arts Practicum (1) COMM 341 Theatre History (2) COMM 342A Tragedy in Dramatic Literature (2) COMM 342B Comedy in Dramatic Literature (2) COMM 347 Fundamentals of Directing (3) COMM 404 Theatre as a Business (2) COMM 451 Coordinating Seminar in Communication Arts (3) Dance COMM 140 Fundamentals of Dance/Movement (3) COMM 141 Body Awareness (3) COMM 141L Body Awareness Lab (0) COMM 142 Fundamentals of Improvisation/Choreography (3) Six credits of dance technique. Courses are offered in ballet, jazz, modern dance, tap, Musical Theatre, and stage combat. Auditions in music, acting, and dance are required for evaluation, advisement, and admission into the major. A Musical theatre major must appear in a public musical performance each year at Marywood and is required to audition for all dance and musical theatre productions. Ad Hoc Program in Communication Arts Students develop a specialized course of study in consultation with an academic advisor. All students must take the Communication Arts 12 credit core. Other courses are selected on an individual basis in consultation with an academic advisor. Additional Requirements for Communication Arts Majors Transfer credits in Communication Arts will be accepted from other colleges and universities, up to a maximum of one-half the total number required in an area of specialization. The program directors and chair determine appropriate course equivalences (if applicable). The department may also require personal demonstration of specific competencies in Communication Arts consistent with program objectives. All major programs of study in Communication Arts additionally require that the student submit an approved thesis or equivalent project. The thesis or project is completed as part of the requirements for Senior Seminar in Communication Arts. Students may take one (1) additional practicum as an elective (7 credits total). All students, including transfer students, must take six (6) practica. Students can take up to 63 Communication Arts credits toward their degrees.   Journalism and Multimedia Minors The Department supports journalism (with English Department) and Multimedia (with Art Department) minors. Minor specialization in Journalism requires 18 credits: English Department ENGL 160 Writing Skills (3) ENGL 400 Structure of Linguistics (3) ENGL 321 or ENGL 480 The Essay as Literature Advanced Writing (3) (3) Communication Arts Department COMM 115 News Writing (3) COMM 233 Video Production I (3) COMM 336 Broadcast Newswriting (3) Minor specialization in Multimedia requires 18 credits: Art Department ART 118 Two-Dimensional Design and Color (3) ART 221A Visual Concepts (3) ART 241 Computer Graphics (3) Communication Arts Department COMM 233 Video Production I (3) COMM 237 New Communication Technologies (3) COMM 309 Computer Graphics (3) Five Year Bachelor/Master Program in Communication Arts A combined undergraduate/graduate program will allow students to receive both bachelor's and master's degrees in only five years. Students must meet specific qualifications and follow a prescribed program in order to successfully complete both degrees in five years. Students seeking completion of the combined degree program (BA/MA) must:   Apply for the combined program in his or her sophomore year.   Meet all Undergraduate School requirements for degree completion and for taking graduate courses in the senior year.   Meet all graduate requirements for acceptance into the graduate program. Graduate courses taken in senior year will be selected in consultation with the department chairperson. Contact the Communication Arts Department for further information on the master's degree in communication arts.