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Communication Arts Program Chairperson: Rod Carveth, Ph. D. Philosophy || Program Information || Admission Requirements || Transfer Credits || Master of Arts in Communcation Arts Philosophy Statement In conjunction with the mission of the College of Creative Arts and Management, the M.A. in Communication Arts will prepare the student to assume a leadership role in varied institutional settings. The program serves public relations managers, communications directors, healthcare professionals, video producers, editors and other communications professionals who wish to enhance their skills. The program also serves individuals who are interested in entering the communications field or who wish to pursue an advanced graduate degree. Program Information The M.A. in Communication Arts consists of an 18 credit core and three 18 credit concentrations. A student selects one of three concentrations in consultation with an advisor. The department has adopted an interdisciplinary approach to graduate education in light of the communications field's interdisciplinary nature. Accordingly, specific program courses are offered in the Education, Health, Art and Public Administration Departments. This will enable students to study computer applications and photography, management procedures, research and other specialized topics with academic and professional personnel who work in these fields. Some courses may also be taught on-line. Admission Requirements Applicants to the M.A. in Communication Arts program must meet the general admission requirements for the University. The program is designed to accommodate students with or without a communications degree or background. Transfer Credits Please see the Univeristy statement for information. Depending on the course (e.g., media production) a student may be required to demonstrate additional, specific competencies to be granted transfer credit. Master of Arts in Communication Arts 36 semester hours I. CORE COURSES 18 Semester hours COMM 501 New Communications Technology: Theory and Practice 3 EDUC 501 Research Theory 3 COMM 502 Professional Writing 3 COMM 503 Public Presentation 3 COMM 595 Internship 3 COMM 555 Professional Contribution: (thesis or project) 0 COMM Elective; choose from: COMM 504 Film History 3 COMM 505 TV Criticism 3 COMM 506 Communications Law and Policy 3 COMM 531 Media Production I (not open to students who select the Production track) 3 COMM 561 Media Management (not open to students who select the Media Management track) 3 COMM 500 Independent Study 3  II. CONCENTRATIONS (Select one track with your advisor) Production || Media Management || Health Communication || Interdisciplinary Concentration 1: Production 18 semester hours COMM 531 Media Production I 3 COMM 532 Media Production II (Prerequisite: Media Production I) 3 Elective; choose from: COMM 533 Advanced Media Production 3 COMM 534 Video Editing 3 COMM 535 PC-Based Media Production 3 COMM 536 Intro to Theater Production 3 A suitable production course in another department may be substituted with the approval of the Chairperson. Select one of the following sequences: 1. ART 541A Computer Aided Design I 3 ART 541B Computer Aided Design II 3 ART 541C Compuer Aided Design III 3 OR   2. ART 512 Advanced Advertising and Illustrative Photography 3 ART 513 Advanced Color Photography 3 ART 515 Newspaper and Magazine Photography 3 Please Note: The student who selects sequence 2 must have undergraduate courses/experience in advanced and color photography or may be required to take prerequisite undergraduate courses. Concentration 2: Media Management 18 semester hours COMM 561 Media Management 3 COMM 562 Media Promotion and Publicity 3 PUB 502 Problem-Solving Methods for Modern Management 3 PUB 507 Organizational Dynamics 3 PUB 511 Ethics in Management 3 Elective; choose from: PUB 505 Financial Management in Public and Nonprofit Organizations 3 PUB 508 Human Resources Administration and Personnel Systems 3 PUB 512 The Grantsmanship Process 3 PUB 513 Strategic Planning 3 PUB 519 Administrative Law 3 Please note: A suitable management course in another department may be substituted with the approval of the Chairperson. Concentration 3: Health Communication 18 semester hours COMM 520 Health Communication 3 COMM 522 Leadership In Communication 3 COMM 561 Media Management 3 HSA 524 Health Care Systems Analysis 3 COMM 540 Complementary Health Care 3 Elective   3 Electives; (3) ND 530 Health Promotion PUB 512 Human Resources Administration and Personnel Systems HSA 562 Marketing of Health Care Org. COMM 562 Media Promotion and publicity PUB 519 Administrative Law D/HP 1120 Epidemiology Concentration 4: Interdisciplinary 18 semester hours The students designs her or his own program in consultation with the faculty advisor. Sample concentration: COMM 531 Media Production I 3 COMM 532 Media Production II 3 ART 541A Computer Aided Design I 3 COMM 561 Media Management 3 PUB 502 Problem-Solving Methods for Modern Management 3 PUB 519 Administrative Law 3

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Last update October 6, 2006
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